You can't just consider that one person and their one device. You have to look at who they are, who their circle(s) is(are), and and how they interact with their circle(s). There's little benefit to getting a few people in a circle to adopt different software if their larger circle will not, unless their of a mind to perceive personal gain and work towards protecting it from external resistance. The oddballs that try to be different will have to fight their oddballness more than the technology they've adopted. The social challenge is always greater than the technological.

It's like trying to get people to use a different social media platform over Facebook. People will stay where everybody else already is, pain points, fake news and brain-rot be damned. :)

What you can do is edge inwards towards leader types who can handle the burdens of learning, use-case transformation and navigating the dissonance of social rejection. Grow this demographic, and they can become part of the hundreds with a value proposition that circle the others, and energize opportunities for social evolution, which can lead to more growth and foster more leaders.

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A recent social rejection example for my wild and freedom/privacy promoting ways:

A technical lead software developer friend of mine once asked me for my mailing address to enter me into a contest for a free DC Comics statue put on by an online retailer. I asked him why they needed my address just to participate, and what the rules/privacy statements said for how the data could be used (I was following the money to see if my data would be monetized). I asked if there was any mention of third-party access to the information (I was looking for privacy loss risk)? He responded negatively that I was making a big deal out of nothing and invalidating his good-willed gesture. He became offended because I caused him to feel less-than by challenging the surrounding integrity of his gesture by suggesting he was putting me at risk of non-reciprocal monetization of my data and a potential privacy loss. I had to do some relationship healing after that along with gentle nudges at the definition of a gift: something that one actually wants to receive, otherwise its a burden to be resented.
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This person is one of my best friends. He's a sweetheart. Plus he's technical, has a growth mindset, and is cozy with linux. But because social and emotional centers will always trump technology and philosophy, he leaned towards social rejection in the above exchange. THIS is the type of thing people adopting FOSS and FSF mindsets have to be capable of navigating more than sharing documents with MS Word users.

So my first questions to a person that could benefit from adopting a freedom mindset and using libre software/hardware would not be, "how many people do you know that use MS Word?" I would instead ask, "hey, you up for some pioneering and becoming a free-er person?" If they respond well, it's time to spill the beans on what is going on in the software/hardware world today to squeeze us in a vice, and share some options on how to out-manoeuvre it with new beliefs and choices that reflect them. Establish the excitement and emotional opportunities for a self first, then look at the boring technical how-tos. =D

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