Facebook is good to avoid in general. The exception is if you want to reach people on Facebook in order to help lead them away from Facebook. Facebook useds might not understand why Facebook is a problem if they are unaware of the dangers of mass surveillance, so sharing Panoptoclick on Facebook might help them.
Stallman has a page[1] on how organizations can reach people on Facebook in a way that minimizes the extent to which they contribute to Facebook's power. As he puts it: "Facebook is a bad place for a person to be. When people find us on Facebook, we lead them away from Facebook and then talk with them elsewhere." [1] https://stallman.org/facebook-presence.html
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