> Wiki says that a 30" spot on the 2007 Superbowl cost 2.6 million.Obama is 
> getting 60 minutes of network primetime for about 1.7
> million. Can that be right?

>From The Hollywood Reporter:

"NBC will sell Obama the half-hour time buy for $891,250 gross and
$775,000 net, according to documents from NBC available at its 30 Rock
headquarters. The agreed-upon prices are not what it would cost an
average advertiser for a half-hour time buy, which are extremely rare
in broadcast network primetime anyway. They are the so-called "lowest
unit cost" that is required under federal law."
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