Everyone agrees that the diary system that has been used for gathering local TV and radio ratings for decades is unreliable and inaccurate-- but when more accurate "people meters" come into the picture, someone always seems to start whining about the results--in New York, where Arbitron has started using its "Personal People Meter" system the NY State Attorney General (Mario Cuomo's kid) is considering suing the ratings service and in Miami, stations are complaining that Nielsen's new "Local People Meters" are undercounting key demos, particularly stations with heavy local news commitments (as if it seems that people wrote down "news" when they were actually watching "Everybody Loves Raymond" reruns):
http://www.broadcastingcable.com/article/CA6604457.html?desc=topstory The other issue is representation of minorities, particularly in the radio numbers, where Arbitron's heavy campaigning to get reticent minority members to fill out diaries led to claims that ratings for urban and Spanish-language stations were overstated (and those formats have been hurt the most so far in PPMs). --~--~---------~--~----~------------~-------~--~----~ Like TV only smarter. You received this message because you are subscribed to the Google Groups "TV or Not TV" group. To post to this group, send email to [email protected] To unsubscribe from this group, send email to [EMAIL PROTECTED] For more options, visit this group at http://groups.google.com/group/tvornottv?hl=en -~----------~----~----~----~------~----~------~--~---
