His "Boss Radio" concept of Top 40 at KHJ Los Angeles and later many other radio stations made the format sound classier and less schlocky (quick acapella jingles, a ban on horn-blowing, bell-ringing DJs more interested in telling hoary jokes than playing the music) and changed the way music radio sounded on virtually ever other format, but led people to accuse him of championing cut-down playlists and DJ individuality--he also created and produced the radio "rockumentary" "The History of Rock & Roll," the first major broadcast program to treat rock music as a serious art form and not as a novelty for the kids--Ken Levine's tribute:
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