Teams with a football tradition like Green Bay or Dallas can also attract
viewers outside their home markets but the Arizona Cardinals and
the Baltimore Ravens don't really have the history to attract the casual
football fan.
----- Original Message -----
From: "Jim Ellwanger" <train...@ellwanger.tv>
To: <tvornottv@googlegroups.com>
Sent: Thursday, January 15, 2009 12:43 PM
Subject: [TV orNotTV] Re: NBC Only 90% Sold on Super Bowl
Joe Coughlin wrote:
" Of the four teams that could gain a Super Bowl berth this weekend --
the
Philadelphia Eagles, the Pittsburgh Steelers, the Arizona Cardinals and
the Baltimore Ravens -- none hails from a major market and only the
Steelers have a strong Super Bowl history and a brand that extends to the
broader nation, buyers and sports-marketing experts noted. "
How are the Eagles not a major market team? Isn't Philly still the number
four media market?
As far as I've been able to tell over the years: especially as used in
conjunction with sports teams, the phrase "major market" is code for "New
York, Los Angeles, and maybe Chicago."
Philadelphia: #4
Phoenix: #12
Pittsburgh: #23
Baltimore: #26
http://www.nielsen.com/pdf/2008_09_DMA_Ranks.pdf
--
Jim Ellwanger <train...@ellwanger.tv>
<http://www.ellwanger.tv>
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