One would assume that the UK would be like us in terms of the fact
that DVDs and premium channels have pretty made the thought of
watching a movie on terrestrial TV, with commercial interruptions
(except on the BBC channels) and editing for content if airing before
the 9 p.m. "watershed" for adult programming mighty unappetizing.
Well, last night Channel 5, riding on the coattails of "Angels and
Demons" opening Friday worldwide, aired the terrestrial UK premiere of
the first "DaVinci Code" movie--with the first hour of the
"Certificate 12A" (or PG-13 here in the U.S.) film airing before the
watershed and doing pretty damn well for UK terrestrial TV's ratings
doormat, pulling a 16 share for the entire run, beating token
competition on BBC2 and Channel 4 (including the "Secret Millionaire"
reality show, the Americanization of which was a bomb on Fox this
season), keeping pace with ITV's lineup of the hospital drama
"Heartbeat" and a documentary on the Islands of Britain, and pretty
close to the leading BBC1's surprise ratings monster "Countryfile" and
old-school detective drama "Inspector George Gently":

http://www.guardian.co.uk/media/2009/may/11/tv-ratings-da-vinci-code

All in all, in viewers only two million back from the 2001 World Cup
qualifier soccer match that remains C5's all-time highest-rated
program.

Also this weekend, in the "WTF?" department we have a revival of one
of the most-mocked British TV shows of all time being a ratings
monster on still-big-deal Saturday night, about the only night ITV can
draw a sizeable audience.  "All-Star Mr. & Mrs.," the revival of an
unremarkable daytime game show (and a straightforward Q-and-A, not a
"Newlywed Game"-type format) from the 70s mostly noted for its
obsequious host Derek Batey and atrocious production values (due to
being produced by tiny ITV licensee Border Television, serving a small
area of the England-Scotland border region--some wags claimed that
they shot the show in Border's lobby, bringing in one camera from the
studio and busing in an audience from an old-age home).  Now with
slicker production (I assume at ITV's South Bank London headquarters
where LWT was based), hosts Philip Scofield and Fern Britton of the
net's "GMA"/Regis and Kelly hybrid "This Morning" and D-list celeb
contestants, it is handily beating the third season of BBC1's big-
budget "Robin Hood" at 6:15 p.m. on its own and not on the coattails
of ITV's hot shot "Britain's Got Talent," which airs at 8:15 p.m.
(with the dino drama "Primeval" at 7:15 p.m. the ratings beneficiary
of both shows):

http://www.guardian.co.uk/media/2009/may/11/all-star-mr-and-mrs-robin-hood-tv-ratings

Meanwhile, the Beeb must be dazed and confused that something so
cheapjack can beat its big scripted show on Saturday night, especially
since "Robin" has a 15-minute head start on "Mr. & Mrs." at 6 p.m.
(and depressing the numbers for John Barrowman's variety show
"Tonight's the Night" following "Robin Hood"--the lottery drawing
extravaganza following "Tonight" at 8 p.m., of which the current game
show format is "1 vs. 100," has to pretty much wave the white flag at
the "BGT" juggernaut).  And I wonder if Granada America, the U.S.
branch of ITV, will be pitching "All-Star Mr. & Mrs." to U.S. networks.
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