I will freely admit that I'm gonna go in the weeds on this. I developed a presentation on e-mail marketing. The key point is to make every e-mail you send relevant. If I have to wonder why I'm getting this e-mail, you've failed.
If you're a news organization, and I've signed up for a news alert, I've told you that I want to hear from you when something important happens. The two e-mails fail miserably. I'm sure there was a discussion that took place in both newsrooms about the idea of being spoiler-free, and the risk of fury because it gave away the ending. I can respect that concern, but if you're really that fearful of it, then don't send the e-mail. Again, people who were really interested knew the time that the answer would be revealed and could've taken the appropriate action to avoid hearing the answer. There are places I feel a spoiler alert is appropriate. A news organization is not one of them. On May 21, 5:52 pm, "Mark J." <[email protected]> wrote: > On May 20, 9:29 pm, Joe Hass <[email protected]> wrote: > > > Within 10 minutes of the end of Idol tonight, I received Breaking News > > e-mails from both the Chicago Tribune and MSNBC that a winner had been > > named, but not mentioning the name of said winner. > > > So here's my serious question: anyone who has any interest in the > > outcome of this event knew exactly when the winner would be > > announced. The only thing that's breaking about this is the name. You > > don't put the name in the e-mail. Then why the hell are you sending > > the e-mail? > > To get you to click on the link and up their page count. It's as > simple as that. --~--~---------~--~----~------------~-------~--~----~ TV or Not TV .... Smart (TV) People on Ice! You received this message because you are subscribed to the Google Groups "TV or Not TV" group. To post to this group, send email to [email protected] To unsubscribe from this group, send email to [email protected] For more options, visit this group at http://groups.google.com/group/tvornottv?hl=en -~----------~----~----~----~------~----~------~--~---
