The St Pete Times, who is in the territory of the ratings-compiler's
data hub, reports the official launch of the Coalition for Innovative
Media Management, a cross-section of networks, advertisers and
middlemen in search of a better way to count who watches/reads/views/
whatever-you-call-it all forms of media...

http://blogs.tampabay.com/media/2009/09/fourteen-companies-create-tv-ratings-coalition-which-may-challenge-nielsen-company-.html



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BOB
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TV or Not TV .... The Smartest (TV) People!
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