The money graphs:
"With one-third of American TV households now equipped with DVRs like TiVo,
the 10 p.m. hour is emerging as a popular time for people to catch up on
what they missed earlier in the evening, or earlier in the week.
"Here's some math: NBC has lost an average of 1.8 household ratings points
at the 10 p.m. hour compared to fall 2008, according to the Nielsen Co. At
the same time, DVR usage - which is also measured by Nielsen - is up by 1.4
points in that hour."
Rest of the article found here:  
http://news.yahoo.com/s/ap/20091129/ap_on_en_tv/us_tv_leno_s_audience
 
 
Karla S. Robinson, Ph.D.
karlasrobin...@zoominternet.net
 

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