Because our market is as f to the ucked up as chocolate covered broccoli, it is hard to gauge any meaningful data from from our Nielson book. The Fox here runs Family guys at 10:35, and Star Trek NG at 11. When it does show up on the book, which is rare, it is a 1, but so is about everything here late night. I doubt we have run a paid spot (except the occasional PI) beyond 11:35pm in years.
Jeff On Tue, Feb 9, 2010 at 11:58 AM, Tom Wolper <[email protected]> wrote: > On Mon, Feb 8, 2010 at 11:03 PM, PGage <[email protected]> wrote: > > > > 1. Is there anyway of estimating what the average demo rating is for Fox > > affiliates currently for the 11:00 hour? Would I have to look at local > > ratings in every market, or does Fox somehow summarize those for all of > > their affiliates somewhere? I would like to start thinking of what a > > reasonable number for Coco would be - presumably higher than Seinfeld > > reruns, but still significantly lower than Leno or Dave. > > Nelsen should be able to come up with that number. It would be in > their database as they survey every station and they could filter it > down to Fox stations at 11 PM. All you would have to do is buy it from > them and you certainly cannot afford to do so. And nobody who can > afford it (like Fox) will necessarily publicize it if they buy those > numbers. > > > > 2. I can tell already that I am doomed to walk the streets for the next > 25 > > years mumbling incoherently that the zucker never really expected a 1.5 > > rating for Leno. I will never, ever believe that. The 1.5 was a low-ball > > number, always meant to be used to brag at how well Leno was > overperforming > > when he turned in 1.8 (averaged over first and re-run competition weeks). > I > > do not believe NBC was making money on the JLS with a 1.5 rating (all > things > > considered) and I do not believe that even the zuckers who run NBC are > > stupid enough to intentionally run a program that broke even for them, > and > > cost their affiliates significant dollars. The explanation for the > apparent > > paradox of how NBC could say on the one hand that 1.5 is what they > expected, > > and on the other that 1.5 was killing the affiliates, is that NBC is run > by > > liars - they never expected a 1.5. > > I wouldn't try to figure out what NBC executives were thinking going > by their press releases. Beside keeping both Jay and Conan from > defecting, I think the 10 o'clock show was a response to a large drop > in ad revenue due to the recession. They were trying to ride out the > slump with cheap programming for two years (the duration of Jay's > contract) and then, if revenue picked up they could have the Jay/Conan > showdown, and if it didn't their competitors would have to slash costs > and NBC would have a two year head start. As in any business the real > world doesn't conform to your plans and affiliate pressure forced the > showdown early. > > To know if the JLS was actually making money with a 1.5 target demo > rating, you have to know how the company does its accounting. As with > all Hollywood accounting, good luck with that. > > Tom > > -- > TV or Not TV .... The Smartest (TV) People! > You received this message because you are subscribed to the Google > Groups "TV or Not TV" group. > To post to this group, send email to [email protected] > To unsubscribe from this group, send email to > [email protected] > For more options, visit this group at > http://groups.google.com/group/tvornottv?hl=en -- TV or Not TV .... The Smartest (TV) People! You received this message because you are subscribed to the Google Groups "TV or Not TV" group. To post to this group, send email to [email protected] To unsubscribe from this group, send email to [email protected] For more options, visit this group at http://groups.google.com/group/tvornottv?hl=en
