Thanks to both televisiongirl and Mark J. for responding. 

There are companies who produce specials with the idea that they can 
> go to PBS and sell it as a fundraiser.  Those usually have deals like 
> CDs (if you donate $100, you also get their CD)

That would seem to apply in the case I'm talking about.

>And the stations then purchase the programming and the premiums for the pledge 
>drive.  Both PBS and the other program suppliers for PTV, including American 
>Public Television, usually each offer a package of specials that they sell to 
>the stations for the three national pledge drive periods in March, August and 
>December.  The premiums may be included in the packages, but I'm not sure.  
>The station funding credit for these shows on PBS is the usual "annual 
>financial support from Viewers Like You--thank you."

That would also seem to apply -- however, it is my understanding that it hasn't 
been decided whether the special will air in June or August.  Since June isn't 
"March, August and December" I'm not sure what fund-raising event would be 
taking place then.

So, I can probably safely conclude that the company making the special paid the 
artist and sold the programming to PBS stations, with the possibility that the 
record company may have kicked in for a portion of the production costs -- and 
is supplying the CDs/DVDs that will be "sold" during the show.

Once again, thanks for responding.

Melissa P. 

-----Original Message-----
From: tvornottv@googlegroups.com [mailto:tvorno...@googlegroups.com] On Behalf 
Of Mark J.
Sent: Monday, March 15, 2010 4:00 PM
To: TVorNotTV
Subject: [TV orNotTV] Re: Not the usual TV taping



On Mar 14, 12:39 am, televisiongirl <televisiong...@gmail.com> wrote:
> For a short time in my career I worked at a PBS station.
>
> On Sat, Mar 13, 2010 at 12:24 PM, Pollak, Melissa F. <mpol...@nsf.gov>wrote:
>
>
>
> >  We would like to know something about how a show like this is financed.
> > For example, who pays for it?  The record label (Decca, in this case)?
> > Because it's big promotion for a forthcoming album.  Or, does the 
> > production company (I forgot the name but it does a lot of shows for 
> > PBS) finance it and then sell the rights to PBS stations?    I admit 
> > that I am clueless about how such shows (this one will be used for 
> > fund-raising beginning this
> > summer) are financed and who makes how much money for making them.  
> > And, while we're on the subject, how much, if any, does the
>
> artist make?
>
> If it is part of something like "Great Performances" or "Live from 
> Lincoln Center," the underwriters usually cover most expenses.  If you 
> have a record label or film production company that wants to promote 
> the artist's CD/DVD, they'll chip in too.  There are foundations whose 
> missions are to support specific artists or musical genres so if a 
> jazz musician is playing one week, Foundation A may support the 
> broadcast while Foundation B might provide funds for an opera.
>
> There are companies who produce specials with the idea that they can 
> go to PBS and sell it as a fundraiser.  Those usually have deals like 
> CDs (if you donate $100, you also get their CD) and again other 
> foundations or sponsors who help PBS pay for the special.

And the stations then purchase the programming and the premiums for the pledge 
drive.  Both PBS and the other program suppliers for PTV, including American 
Public Television, usually each offer a package of specials that they sell to 
the stations for the three national pledge drive periods in March, August and 
December.  The premiums may be included in the packages, but I'm not sure.  The 
station funding credit for these shows on PBS is the usual "annual financial 
support from Viewers Like You--thank you."

Also, I would assume that those stations that already pay to carry "Great 
Performances" get the pledge drive episodes of that series as part of what 
they've already paid for and that they have to buy the premiums from the 
distributors of the video or CD.  Most PBS shows are sold to stations through 
the Station Program Cooperative (aka "Viewers Like You") and in the case of 
"Masterpiece," the SPC is the only funder right now.  Stations can air shows 
for free that are 100% funded by corporations or foundations--outside of Bill 
Moyers or advertiser-friendly how-to or cooking shows, I don't that think there 
are that many out there.

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