On Tue, Nov 16, 2010 at 3:48 AM, Adam Bowie <[email protected]> wrote:

> On Tue, Nov 16, 2010 at 11:13 AM, Kevin M. <[email protected]>
> wrote:
> > On Mon, Nov 15, 2010 at 9:41 AM, Adam Bowie <[email protected]>
> wrote:
>
> NFL is popular in a minority sort of a way.
>
> There's a significant following, and obviously Wembley is selling out
> (just) each year for the International Series. There's always vague
> talk of a European franchise, but the sport has a lot of close
> competitors. (SNIP)
>
> The biggest problem with most US sport in the UK is simply the time
> it's played. Because it's largely timed for evening TV audiences, the
> Sunday afternoon games aside, most matches take place when Europeans
> and Brits are asleep. (SNIP)
>
> What I will say is that the NFL is active in promoting the sport. I'm
> not sure how much they actually get for all those TV fees, but the NFL
> is active in getting their product on screens. Sky Sports which is the
> UK premier sports brand covers the best games for UK audiences to
> watch, even if better matchups are the Sunday and Monday night games.
>

I have a colleague who was a visiting professor here from the UK last year,
and I have a few conversations with him about the NFL that raised some
similar issues. I am interested in what Adam thinks about this:

1. He (and, it seems Adam) was under the impression that the Sunday Night
and Monday Night Football games were the glamor match-ups of the week, and
only diehards (even in the US) watch the Sunday games. My perception is that
while the Sunday Night games are usually good match-ups (and NBC has
negotiated a pretty good deal to make this happen even more often) in any
given week the best match-up is often on Sunday afternoon (or morning, for
me). Are there really a lot of Americans who only watch SNF and MNF, but
pretty much ignore the main games on Sunday? That would seem really odd to
me if true. If I lived in England and liked the NFL, I think I would be
happy to watch at least the early games at what, 6:00 pm? The late games
would then start about 9:15, which is not that much later than when MNF used
to start on the east coast for most of its history. If I only missed the SNF
and MNF games each week I would still be in pretty good shape.

2. I don't know what the potential is for the NFL to grow beyond a niche
sport in the UK, but I do know that the NFL dearly wants it too, and
continues to nurture fantasies of some kind of European and Latin American
Conferences ( I have seen mock up schedules for a time when current NFL
teams in the southwest and west coast travel to Mexico City and a few other
Latin locations regularly during the regular season. I suspect if they
thought it would pay off with a Euro Conference, the NFL might even be
willing to waste one of its very precious Super Bowls on a cold rainy London
Night the first week in some February in 5 years or so (even if it meant a
game start time at 1:00pm and 10:00 am in the US). I am not sure why they
have such a hard-on for this though - I don't see it adding much value for
US fans, and I am not sure the NFL would ever catch on in Europe the way it
has here. Maybe they see it as a first step towards an Indian and Chinese
Conference.

-- 
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