OK, it's been a month. I think we're about due for another Reed Hastings
apology. Ah, here we go:

http://blog.netflix.com/2011/10/dvds-will-be-staying-at-netflixcom.html


It is clear that for many of our members two websites would make things more
> difficult, so we are going to keep Netflix as one place to go for streaming
> and DVDs.
>
> This means no change: one website, one account, one password… in other
> words, no Qwikster.
>

Now, he won't rescind the price hikes, which they could have easily
explained better with less of the doublespeak and maybe actually making the
announcement after landing a big deal. (If not, then talk about all of the
things you have optioned to explain why Netflix is still a good value). But
pretty much the entire way Netflix mishandled the price increase (including
making a non-apology and tying it to another seemingly customer-hostile
move) will be discussed in business schools.

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