THR<http://www.hollywoodreporter.com/news/networks-scramble-boost-live-programming-423121>:
 
“There’s a real hunger for that [live] experience, which in some ways has 
been further fueled by the growth of DVR,” says [E! chief Suzanne] Kolb, 
who has watched social media sites including Twitter light up as a TV 
companion during awards shows. It’s a trend on which [AXS.TV principal 
Mark] Cuban is pinning his entire network. “In today’s world of social 
media, live TV starts the conversation that lives on Twitter and other 
social networks,” he says.
 
A few commenters essentially say "baloney, I'll just keep doin' what I'm 
doin'."
 
-- BOB

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