On Sun, Mar 10, 2013 at 5:31 PM, Bob in Jersey <[email protected]>wrote:

> This AP 
> piece<http://www.nypost.com/p/blogs/collegesports/missouri_valley_conference_officials_qhAGqDd3aY4DNXaCi1kWhK#axzz2NBc2raaH>(h/t
>  NY Post) suggests the Valley game was a time buy by ESPN, and I would
> guess CBS policy treats this the same way as, say, a syndicated game on a
> local affiliate. The respective schools' hometowns got to see the end.
>

I don't think the issue is whether CBS had the right to cut to their main
game; the point is, it was a stupid thing to do, as it basically was a
giant "fuck you" to most of their viewers. Probably more than 90% of the
viewers checking out the Michigan game were just college BB fans, not
Michigan or Indiana fans. Thus most viewers would have rather seen the end
of the MVC game rather than the start of the Michigan game. CBS is trying
to convince fans that it cares about NCAA hoops, but this shows the
opposite.

I suppose they had some kind of contractual obligation to switch to the Big
10 game, but that is just more of the same middle finger. They knowingly
set up a situation in which they were going to have to switch out of the
end of the first game.

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