http://www.cbc.ca/news/arts/story/2013/04/08/business-nielsen-ratings.html

Some people have had it with TV. They've had enough of the 100-plus channel
universe. They don't like timing their lives around network show schedules.
They're tired of $100-plus monthly bills.

A growing number of them have stopped paying for cable and satellite TV
service, and don't even use an antenna to get free signals over the air.
These people are watching shows and movies on the internet, sometimes via
cellphone connections. Last month, the Nielsen Co. started labelling people
in this group "Zero TV" households, because they fall outside the
traditional definition of a TV home. There are 5 million of these
residences in the U.S., up from 2 million in 2007.

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