I'll second the lack of a 'NOTV' label - Frank Newport appears often enough 
in the media that it's certainly a media story, if not strictly a TV story.

On Friday, June 7, 2013 8:13:11 PM UTC-4, PGage wrote:
>
>
> http://www.nationaljournal.com/blogs/hotlineoncall/2013/06/gallup-post-mortem-leads-to-polling-changes-04
>
> Nobody not named Romney lost bigger last November than the Gallup Poll. 
> They got their ass kicked by the results of the election, which they missed 
> on badly - bigger than any other reputable poll. They have now published 
> the result of a self-study that identifies 4 problems that contributed to 
> their bad performance: 1) how they weighted likely voters, 2) 
> underrepresentation of the East and West coasts in geographical controls, 
> 3) underrepresentation of nonwhite voters, and 4) issues in how it 
> contacted landlines that resulted in an “older and more Republican” survey 
> sample.
>
> The problem of course is that most of these problems were pointed out to 
> them last fall, and they were arrogant in dismissing them. The two biggest 
> problems, which are related, was in their estimate of likely voters and 
> weighting of non-white voters. It may or may not have been coincidence, but 
> this is basically the same problem that most Republican professional 
> political operatives had: Their conventional wisdom was that the 2008 voter 
> turnout was a fluke, a result of one-time voter fatigue with 2 wars and a 
> cratering economy. They could not believe that Black, Hispanic and other 
> first-time voters would turnout in anything like 2008 numbers in 2012. 
> Others (including, but not limited to, Nate-the-Great Silver) cited longer 
> term voting and demographic trends in assuming that ethnic and new-voters 
> would turn out, and they were right. Some of this is just reasonable 
> disagreement over polling methodology, but a significant portion of it is 
> clearly based on assumptions about who "real" Americans are. Do this date, 
> many Republicans believe that Obama is an illegitimate president (quite 
> aside from any judgement about how effective he has been) because he did 
> not get the support of a majority of *real* (read for the most part white, 
> over 40, non-coastal) Americans. Gallup clearly played 
> into these assumptions with their polling model, perhaps because at some 
> level the organization shared them.
>
> Some might think this story deserves a "No TV" label, but I don't think 
> so. As many of the stories about this today have pointed out (and as Silver 
> has been explaining for some time now) the main reason for these kinds of 
> polling inaccuracies is that the incentives in political polling are not 
> really to be accurate, but to get mentioned in, and legitimate, television 
> news pieces. The 2012 presidential election was not a landslide, but it was 
> never really very close, and there was remarkably little movement in the 
> actual numbers from mid-summer through election day. But that does not make 
> for very interesting news stories, so television is incentivized to give 
> more weight and focus to any poll that shows movement or differs from the 
> pack, even though by definition those are just the polls that are most 
> likely to be wrong. The cable networks, which all saw nice rating increases 
> during the election season, are unlikely to care much about how wrong they 
> were, since by now almost nobody who watches them really expects them to be 
> accurate. Thus they have little reason to change. Gallup on the other hand 
> has a business model that goes far beyond simply predicting the 
> presidential horse race every 4 years. Most of what Gallup does to make 
> money is predict things that do not have such a clear criterion of 
> accuracy. When they fall on their ass so glaringly in the presidential 
> prediction game, in undermines customer confidence in the accuracy of the 
> other products that are their bread and butter. There is a chance that 
> Gallup will make changes to be more accurate next time - and if they do, it 
> is likely that we will not see as many news stories about the Gallup poll 
> (or aggregations that are disproportionately influenced by them), and 
> instead will see news stories driven by more interesting and polarizing and 
> (probably) inaccurate polls.
>

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