More on Al, including the rollout strategy for Mandatory Fun, via The Atlantic
http://www.theatlantic.com/technology/archive/2014/07/the-surprisingly-savvy-weird-al-internet-machine/374649/ David ________________________________ From: Kevin M. <drunkbastar...@gmail.com> To: "tvornottv@googlegroups.com" <tvornottv@googlegroups.com> Sent: Saturday, July 19, 2014 12:25 PM Subject: Re: [TV orNotTV] Free backstage tour of the Conan studio... On Sat, Jul 19, 2014 at 4:10 AM, Joe Hass <hassgoc...@gmail.com> wrote: A brief point of clarification: >You, as a creator, do not create a "viral" strategy. You can create something >and, if you're lucky, it will go viral, but you can't go into the process >thinking "we're going to make a viral video". That's not how it works. >Yankovic's strategy was to release a video a day. The fact they've taken off >the way they have is a testament to how great they are. Respectfully disagree. While there is luck involved, as there is an any marketing ploy, the execution of potentially viral media is a learned and skilled a craft, as is any other form of advertising. While memes are sometimes the result of random chance, in this case the release of the videos was carefully orchestrated to go viral. Partnering with groups like FoD and Conan, getting certain nexus-like people on social media to share the links (never any way to know which of those people get a check for sharing, but I suspect that will soon change). This was planned with near-military precision. It's much better and wider reacging than Fallon's people simply paying Facebook to pretend clips from his show are "trending topics." On Jul 18, 2014 11:23 PM, "Kevin M." <drunkbastar...@gmail.com> wrote: > >It's a textbook case of viral marketing. Partnering with other groups and >individuals who also want the attention (and to host meme media), getting them >to do the bulk of the work (and in many cases foot the bill). Nice to see >somebody using new media to its fullest (for now) potential. >> >> >> >>On Fri, Jul 18, 2014 at 9:07 PM, 'David Bruggeman' via TVorNotTV >><tvornottv@googlegroups.com> wrote: >> >>Whatever you may think of the new album, Al is promoting Mandatory Fun in a >>very impressive fashion. >>> >>>The video for this tune is perhaps more impressive than this performance. >>> >>>David >>> >>>FWIW, my favorite so far is Sports Song, which premiered today on Funny or >>>Die. >>> >>> >>> >>> >>>________________________________ >>> From: Kevin M. <drunkbastar...@gmail.com> >>>To: "tvornottv@googlegroups.com" <tvornottv@googlegroups.com> >>>Sent: Friday, July 18, 2014 11:07 PM >>>Subject: [TV orNotTV] Free backstage tour of the Conan studio... >>> >>> >>> >>>... courtesy Weird Al Yankovic >>> >>> >>>http://teamcoco.com/video/weird-al-yankovic-07-17-14 >>> >>>-- >>>Kevin M. (RPCV) >>> >>> -- -- TV or Not TV .... The Smartest (TV) People! You received this message because you are subscribed to the Google Groups "TV or Not TV" group. To post to this group, send email to tvornottv@googlegroups.com To unsubscribe from this group, send email to tvornottv-unsubscr...@googlegroups.com For more options, visit this group at http://groups.google.com/group/tvornottv?hl=en --- You received this message because you are subscribed to the Google Groups "TVorNotTV" group. To unsubscribe from this group and stop receiving emails from it, send an email to tvornottv+unsubscr...@googlegroups.com. For more options, visit https://groups.google.com/d/optout.
