I very clearly remember the one time my family's house got a paper book. I
took it upon myself (age 16) to make sure everything was correctly logged.
I remain grateful my mother, brother, and sister did not beat me senseless
after the umpteenth question, "Do you remember what you were watching and
when?"

(My stepfather was, at the time, in sales at one of the local TV stations,
but I wasn't going to give up the chance to be a real Nielsen family. He
thought it was hilarious. "They'd be proud of you. You're the dream of what
they hope happens when people get the book."

On Thu, Sep 18, 2014 at 9:55 PM, Bob Jersey <bob.in.jer...@juno.com> wrote:

>
> 14 of the 154 markets where viewing is still chronicled in those widdle
> booklets will shortly switch to set-top boxes which read digital signatures
> within channels' audio feeds to determine what someone is watching... a
> company official denied that the cost of the new equipment would
> necessarily raise stations' fees to the ratings firm down the road...
>
> TVNewsCheck
> <http://www.tvnewscheck.com/article/79400/nielsen-diaries-finally-on-the-way-out?utm_source=Listrak&utm_medium=Email&utm_term=http%3a%2f%2fwww.tvnewscheck.com%2farticle%2f79400%2fnielsen-diaries-finally-on-the-way-out&utm_campaign=Nielsen%3a+Diaries+Finally+On+The+Way+Out>
> (link)
>
> B
>
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