MeTV (and Antenna TV, and Retro, and Cozi) doesn't lose big brand advertisers because of the "currentness" of their programming. If that were the case, TV Land wouldn't get those ads either. The problem is that the classic diginets have far too much of their viewership over the age of 55, which the ad community long ago deemed unworthy of being marketed to.
Having said that, of course, I suspect a lot of the viewership for a classic Letterman run would also skew old. On Thursday, December 11, 2014 4:56:46 PM UTC-8, Kevin M. (RPCV) wrote: Studios pay for ads on the shows that feature their stars, and big brands want to sponsor shows that are current (watch the ads on METV if you doubt that). -- -- TV or Not TV .... The Smartest (TV) People! You received this message because you are subscribed to the Google Groups "TV or Not TV" group. To post to this group, send email to tvornottv@googlegroups.com To unsubscribe from this group, send email to tvornottv-unsubscr...@googlegroups.com For more options, visit this group at http://groups.google.com/group/tvornottv?hl=en --- You received this message because you are subscribed to the Google Groups "TVorNotTV" group. To unsubscribe from this group and stop receiving emails from it, send an email to tvornottv+unsubscr...@googlegroups.com. For more options, visit https://groups.google.com/d/optout.
