NBC pays enough for the Olympic rights that they can pretty much dictate event starting times with the IOC (e.g. the swimming finals in Beijing, which ran during the morning local time). However, to be honest, this doesn't feel like an enormous step to me, and NBC should still see decent audiences for their primetime shows.
With a 13 hour time difference between South Korea and EST, major events will undoubtedly fall outside of US primetime, with very little of consequence likely to fall live in US primetime, The figure skating final, for example, will probably be in the evening Korean time, which is breakfast in the US. So NBC gets two bites of the cherry - showing it live in the morning, and then pre-packaged for evening consumption when more people are available to watch. They can pack that repeat with as many ads as necessary. Coming from a country which has always run events live regardless of the local time, it doesn't prevent the local broadcaster (the BBC in the UK), from running a "Today at the Olympics" highlights package of major events from the day or even the previous night. I suspect that while part of this move is the fact that social media means that everyone knows the results ahead of primetime, there has also been a growing number of people looking for feeds from other countries that are live. Adam On Wed, Mar 29, 2017 at 4:21 PM, Jim Ellwanger <train...@ellwanger.tv> wrote: > > > On Mar 28, 2017, at 7:47 PM, M-D November <mdnovem...@gmail.com> wrote: > > > > Jim...um... > > > > "For the first time ever at a Winter Olympics, NBC will broadcast all of > its Olympic programming live across all time zones. Whether daytime, > primetime or late night..." > > I am 99% certain they're referring to the fact that the BROADCAST will be > live to all time zones, as opposed to the entire thing being delayed one > hour for the Mountain time zone and three hours for the Pacific time zone, > as has been the tradition. > > But they're not saying that the CONTENTS of the broadcast will be 100% > live. I can't believe they wouldn't, for example, delay the women's figure > skating final as much as they need to in order to get it into the > prime-time broadcast -- and get all their commercials in. > > -- > Jim Ellwanger <train...@ellwanger.tv> > <http://www.ellwanger.tv> > > > -- > -- > TV or Not TV .... The Smartest (TV) People! > You received this message because you are subscribed to the Google > Groups "TV or Not TV" group. > To post to this group, send email to tvornottv@googlegroups.com > To unsubscribe from this group, send email to > tvornottv-unsubscr...@googlegroups.com > For more options, visit this group at > http://groups.google.com/group/tvornottv?hl=en > --- > You received this message because you are subscribed to the Google Groups > "TVorNotTV" group. > To unsubscribe from this group and stop receiving emails from it, send an > email to tvornottv+unsubscr...@googlegroups.com. > For more options, visit https://groups.google.com/d/optout. > -- -- TV or Not TV .... The Smartest (TV) People! You received this message because you are subscribed to the Google Groups "TV or Not TV" group. To post to this group, send email to tvornottv@googlegroups.com To unsubscribe from this group, send email to tvornottv-unsubscr...@googlegroups.com For more options, visit this group at http://groups.google.com/group/tvornottv?hl=en --- You received this message because you are subscribed to the Google Groups "TVorNotTV" group. To unsubscribe from this group and stop receiving emails from it, send an email to tvornottv+unsubscr...@googlegroups.com. For more options, visit https://groups.google.com/d/optout.
