I think Variety's maths is a little off - or at least they're not fully
painting a picture.

They have 5% of the population (13m) willing to pay $50, and 13% (34m)
paying $25. But of course the price *is* per viewing as you can't charge a
per person fee at home.

So it's not 13m people who would theoretically be willing pay $50, but 13m
*homes.*

Indeed, if it was a large family who want to see the new superhero film,
then getting some snacks from a supermarket and then paying $50 to watch
the movie would definitely be cheaper than going out. At $25 it becomes a
bit more a steal. On the other hand, if I mostly watch films by myself,
then this is not very appealing from a price perspective.

(However if it means watching a film without distractions like people
checking their phone constantly, then maybe...)

On Thu, Mar 30, 2017 at 2:26 PM, David Lynch <djly...@gmail.com> wrote:

> I assumed that was $25 per viewing, not $25 per viewer, so I'm a little
> bit surprised that there isn't more interest, given that, at least in my
> area, a basic 2D, non-IMAX ticket tends to run around $11 these days. Heck,
> $25 plus a pizza delivery runs close to what I pay when I go out to a
> full-service cinema by myself.
>
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