Dropped to 1.9 in the demo and lost almost 3 million viewers from last
Sunday.
http://tvbythenumbers.zap2it.com/daily-ratings/tv-ratings-sunday-march-18-2018/

On Tue, Mar 13, 2018 at 3:52 PM, PGage <[email protected]> wrote:

> Well, now you are comparing the second episode of AI, which goes to the
> quality of the show, which as I said is not very good. Their rating went
> from 2.3 to 1.8 (about 22% loss). The Voice on the other hand is at 2.3,
> down only one tenth from its premier.
>
> Even do, AI was the second highest rated network show Monday night, and
> that’s not nothing. If it continues to drop it may become a liability, but
> I imagine if it stays a reasonable second place most nights it will have
> justified itself.
>
> Again, my point is more than ever tv ratings have to be understood in
> context, not as absolutes. Probably the best matrix would be something like
> what share of tvs tuned to network shows were tuned to the target show.
>
> I have not been able to complete my data set of ratings for similar
> programs over last 10 years, but so far most programs are down severely,
> especially in last 2 years. It just doesn’t mean anything anymore to say a
> program’s ratings are down compared to last year, without saying if the
> decline is more or less than other programs.
>
> On Tue, Mar 13, 2018 at 1:17 PM Steve Timko <[email protected]> wrote:
>
>> All that money brought them 3.4 million fewer viewers than The Voice.
>>
>> http://tvbythenumbers.zap2it.com/daily-ratings/tv-ratings-
>> monday-march-12-2018/
>>
>> Not sent from an iPhone
>> On Mar 13, 2018, at 7:12 AM, PGage <[email protected]> wrote:
>>>
>>> I don’t really care about AI (though I will confess to watching it), but
>>> this is yet another example of how important it is to contextualize TV
>>> ratings this year. The 2.3 rating was more than twice as high as what ABC
>>> has been running in that slot this season, the highest rated show for ABC
>>> in that slot in 4 years, the highest rated show of Sunday night, and was
>>> roughly equivalent to the rating of the first episode of The Voice this
>>> season (2.4). The 2.3 Rating exceeded industry predictions (most had it
>>> coming in at under 2.0). AI functioned as a strong lead in to a new show on
>>> ABC (can’t remember the name and don’t feel like looking it up), which gave
>>> it a good number. The rating was 20% lower than the rating of the last
>>> season premier of AI on Fox two years ago, which is in the ballpark of the
>>> ratings declined shown by programs like the Daytona 500 and World Series
>>> over that period.
>>>
>>> Which is to say, in the 2018 TV environment, a 2.3 rating is very good,
>>> and probably worth whatever ABC paid for AI.
>>>
>>> The real question to me is will AI be able to maintain ratings near this
>>> level (not sure what the typical season ratings curve looks like for AI).
>>> Even by the standards of this kind of show I thought it was corny as hell.
>>> I was surprise how well Richie did, and he would have an interesting take
>>> on becoming a pop star, as he was one of those manufactured pop (R&B) stars
>>> who actually had a really nice voice. I am not a huge Katie Perry fan, but
>>> I thought at least she would be interesting (nope). I don’t know anything
>>> about the country singer (I had never heard of the country singer on The
>>> Voice when it premiered either, but found him to be both an interesting
>>> personality and one of the better male voices in current popular music;
>>> none of that seemed true of the AI guy - Luke something).
>>>
>>> The first episode did remind me of the difference between The Voice and
>>> AI. While in many ways The Voice is a better show, it seems to produce
>>> winners who are mediocre in the actual music business - partly I think now
>>> because it seems to cull from opening acts, lounge acts, state fair acts.
>>> The winner tends to be one of the best acts that has already proved it can
>>> not appeal to a major fraction of the pop music audience. AI at least
>>> presents itself as culling from acts that have not yet really had a chance
>>> - so while they are often more raw and undeveloped, there seems to be a
>>> chance that occasionally they will find a real pop music star (and,
>>> occasionally, they have - which is more than The Voice can say).
>>>
>>>
>>>
>>>
>>> On Mon, Mar 12, 2018 at 1:43 PM Steve Timko < [email protected]>
>>> wrote:
>>>
>>>> They had a 2.3 in the demo and TV by the Numbers called that solid.
>>>> That's a lot of money to pay for 2.3. He said Seacrest had a low profile.
>>>>
>>>> http://tvbythenumbers.zap2it.com/daily-ratings/tv-ratings-
>>>> sunday-march-11-2018/
>>>>
>>>> Not sent from an iPhone
>>>>
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