This is not settled at all as J.M. Smucker,the peanut butter company that owns JIF, in an effort to protect their brand or to get publicity, HAS NO STANDING on how to pronounce the Graphic Interchange Format created in 1987 by Steve Wilhite and his team at CompuServe. Wilhite himself said, as recently as two years ago, that it's pronounced "jif", with the soft "g" sound and so that's how I will continue to pronounce it.
I'll be back in a jiff... Ron Casalott Monroe Township, NJ -- You received this message because you are subscribed to the Google Groups "TVorNotTV" group. To unsubscribe from this group and stop receiving emails from it, send an email to tvornottv+unsubscr...@googlegroups.com. To view this discussion on the web visit https://groups.google.com/d/msgid/tvornottv/baff6f49-9bc4-493a-b051-2a673f9a5ab5%40googlegroups.com.
