I see the new NFL deal has been done:

https://www.nfl.com/news/nfl-announces-new-broadcast-deals-running-through-2033-season

Amazon gets Thursday nights exclusively outside local markets of the two
teams. Everyone else broadly as-is, except that they can put their games on
Peacock, Paramount+ and whatever Fox comes up with.

I don't see any mention of Sunday Ticket though...

On Mon, Feb 15, 2021 at 6:59 PM PGage <pga...@gmail.com> wrote:

> As you say, it will be interesting to see how the calculations come out.
>
> Amazon is the sponsor of The Red Zone, and streams I think both SNL and
> TNF. I think they would find it useful to make The Ticket available at a
> better price than DirectTV did, since they have so many other ways to
> monetize it.
>
>
> On Mon, 15 Feb 2021 at 9:20 AM Adam Bowie <a...@adambowie.co.uk> wrote:
>
>> I guess there's a balance to be made, but all the networks are probably
>> thinking more of their streaming services in the mid- to long-term (and
>> probably short-term for Disney), so incurring losses for kudos and/or
>> audience will be interesting to see.
>>
>> I wouldn't bank on Amazon subsidising sport in any meaningful way. I
>> think the world over, sports leagues are hopeful that the streamers will
>> make up for any flattening of traditional broadcast revenues, but so far
>> they've not really bitten. In the UK, Amazon got the tiniest slither of EPL
>> rights - after again the first round of bidding didn't make the reserve. I
>> know the EPL was hopeful of them (or Netflix) making a splashy entrance to
>> keep prices high. But Amazon has notably bought cheaper rights around the
>> world. The same with Facebook who have picked up a few sports rights in a
>> few locations.
>>
>> I can totally see the NFL directly marketing their Sunday Ticket offer
>> via Amazon, but whether Amazon would significantly subsidise that is
>> another question. With Amazon having north of 126m Prime subscribers in the
>> US already, do they really need to incur a big loss to reach the last
>> standout households that aren't already Prime? The counter to that is that
>> if you could only get it with a Prime stick, and not a Roku stick, then
>> Amazon shifts a lot of Roku (and Samsung/Google TV/whoever) households to
>> using their TV interface. Either way, there are said to be only 2m Sunday
>> Ticket subscribers, so not massive numbers. But perhaps that's a factor of
>> Sunday Ticket not being enough on its own to shift a household to a
>> different TV provider.
>>
>> I bet there's some fascinating number crunching going on at the big
>> networks...
>>
>>
>>
>> On Mon, Feb 15, 2021 at 4:58 PM PGage <pga...@gmail.com> wrote:
>>
>>> I used to subscribe to it back in my DirectTV days. The ability to
>>> switch to any game is another way to avoid almost all commercials, plus
>>> their Red Zone.
>>>
>>> It is a threat to network ratings though, if 10%-20% of viewers would
>>> rather watch out of market games (which, depending on your market, your own
>>> games may often suck). When I had the package, even if my local games were
>>> of interest, I would flip back to games on the Ticket during commercials,
>>> or if they became more compelling.
>>>
>>> On Mon, 15 Feb 2021 at 8:18 AM Jim Ellwanger <train...@ellwanger.tv>
>>> wrote:
>>>
>>>> Aside from two versions of the Red Zone channel (one "regular' and one
>>>> focused on fantasy football), NFL Sunday Ticket just presents the regular
>>>> Fox and CBS game broadcasts, complete with commercials -- and blacks out
>>>> the games that are airing on the viewer's local affiliates. Presumably that
>>>> would continue on an Amazon version of Sunday Ticket, using the viewer's IP
>>>> address and other info to handle the blackouts. (DirecTV uses the ZIP code
>>>> on the subscriber's account.) In theory, therefore, it's more of a
>>>> supplement to the network broadcasts, rather than competition that would
>>>> draw a lot of viewers away from them.
>>>>
>>>> On Feb 15, 2021, at 8:02 AM, PGage <pga...@gmail.com> wrote:
>>>>
>>>> This will be interesting. Given how long these deals are, the hike can
>>>> be seen as something like 10% a year for ten years, but that is still
>>>> outrageous given that ratings have been trending down. Still, even at a
>>>> loss the NFL is still probably worth it to the networks. The result will be
>>>> even more ads, in between and during the action. The morons at the NFL will
>>>> not rest until they have made their game completely unwatchable.
>>>>
>>>> Disney is getting hosed, and NBC has the best deal. If I were Disney I
>>>> would be insisting on ways to get better games
>>>>
>>>> I will be most interested into what happens with the Sunday Ticket
>>>> package. If they partner with Amazon and make the price to the consumer
>>>> reasonable (which Amazon may be willing to subsidize to drive more users to
>>>> Prime and its overall service, it could be another nail in the networks
>>>> coffins.
>>>>
>>>> On Mon, 15 Feb 2021 at 4:31 AM Adam Bowie <a...@adambowie.co.uk> wrote:
>>>>
>>>>> I thought this Variety piece on the upcoming network renegotiation of
>>>>> NFL rights was interesting.
>>>>>
>>>>> https://variety.com/2021/tv/news/nfl-tv-rights-1234907305/
>>>>>
>>>>> It seems that the NFL is seeking to double the rights fees paid last
>>>>> time around. But those deals were done about ten years ago now.  Obviously
>>>>> the vast audiences these games still command - particular getting
>>>>> hard-to-reach men, makes them valuable.
>>>>>
>>>>> On the other hand, the piece concedes: "The networks were already
>>>>> having trouble turning a profit on NFL games; there’s no doubt that
>>>>> anything close to a doubling of those fees would make that even harder if
>>>>> not impossible."
>>>>>
>>>>> The outcome will be interesting.
>>>>>
>>>>> As a keen watcher of sports rights, I note that around the world,
>>>>> sports leagues have found the current climate harder to monetise than
>>>>> previously. In both Italy and France recently, the main football (soccer)
>>>>> TV rights auctions did not make the reserves the leagues had set. In both
>>>>> cases, they're now facing significant drop-offs in revenues. In the UK, 
>>>>> the
>>>>> last round of EPL rights, which are sold every three years domestically,
>>>>> were basically flat in revenue terms. (France is fascinating - the main
>>>>> rightsholder, a new player, basically bailed on the deal mid-season. The
>>>>> rights were re-auctioned, but the long-term previous incumbent, Canal+,
>>>>> declined to bid. Now the entire French game is in a state of flux. It 
>>>>> seems
>>>>> like Canal+, as the only real bidder in town, is waiting to pick up a
>>>>> relative bargain for when the league becomes desperate.)
>>>>>
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