> But there is a significant pool of potential viewers who are making week
to
> week and game to game decisions about what and how much to watch, and
> the announcers make a difference for this group.

I seriously doubt it. As Adam said, the teams involved are a much bigger
factor; it would take two equally appealing matchups for announcers to make
a difference, and even then, I'm much more likely to flip between games at
commercial breaks than I am to choose one. There may be Ian Eagle fans who
will go out of their way to watch his games, but I'd be shocked if that's
more than a negligible portion of the audience.

I'll also mention that we see so much of the top announcing teams that they
become overexposed. Hearing Buck and Aikman twice a week every week didn't
make me more inclined to watch them.

Here's a brief, but more detailed, explanation of cross-flexing:

https://www.latimes.com/la-sp-ask-farmer-20141213-story.html

And I'm pretty sure there's a mechanism where CBS and Fox can protect a
small number of games per season from being flexed to Sunday nights, so
that, say, CBS can guarantee itself one Chargers-Chiefs game.

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