Matt also spoke about it on the KCRW show/pod The Business.


/Doug
east...@mcd.on.ca

On Fri, May 24, 2024, 16:52 PGage <pga...@gmail.com> wrote:

> From Puck News, a good summary of current status of NBA rights, and what
> appears to be another fumble by Zaz. TNT still has a chance to match one of
> these deals, but as explained, not clear how they could, and Zaz may be
> taking humiliating route of positioning himself for a nuisance relief
> settlement.
>
> My only quibble with the summary is Puck may be underestimating the
> significance of the multiple Emmy winning TNT NBA studio show. If I were
> Adam Silver I would be looking into some kind of creative deal where WBD
> licenses “Inside the NBA” to like Amazon.
>
> *===============*
>
> *Matt Belloni…*
>
> *“ NBA air ball*: Man, is *Adam Silver* *annoyed* with *David Zaslav* and
> the Warner Bros. Discovery team, per two sources familiar with his
> thinking. At this point, the NBA commissioner is basically Ferris Bueller
> after the credits roll: *Go home, David… it’s over*. As my colleague *John
> Ourand*reported, the league has selected its preferred broadcast
> partners, and they’re *not* Warner Discovery/Turner. Disney/ESPN gets the
> A package for $2.8 billion a year, Comcast/NBC swipes the B package for
> about $2.5 billion—a big increase from the $1.2 billion that Turner is
> paying, and for far *fewer* games—and Amazon Prime Video lands a new C
> package for just under $2 billion. That’s about $7 billion a year for the
> NBA, *waaay* up from $2.6 billion in the current deals, and it allows the
> league to escape the cable TV quicksand for more broadcast, with the
> favorable demos of streaming and the financial heft of Amazon. Not bad.
>
> But Zaslav won’t let it go, today floating in a CNBC *story
> <https://email.puck.news/e/c/eyJlbWFpbF9pZCI6ImRnVDJ4Z1lEQU9lN0FlYTdBUUdQcU04MXlSQnVScFRZUm4zNFJQRT0iLCJocmVmIjoiaHR0cHM6Ly93d3cuY25iYy5jb20vMjAyNC8wNS8yMy93YXJuZXItYnJvcy1kaXNjb3ZlcnktY29uc2lkZXJzLW1hdGNoaW5nLW5iYS1wYWNrYWdlLXNsYXRlZC1mb3ItYW1hem9uLmh0bWw_dXRtX2NhbXBhaWduPVdoYXQrSSUyN20rSGVhcmluZystK1NVQlNDUklCRVJTKyUyODUlMkYyMyUyRjI0JTI5XHUwMDI2dXRtX2NvbnRlbnQ9V2hhdCtJJTI3bStIZWFyaW5nKy0rU1VCU0NSSUJFUlMrJTI4NSUyRjYlMkYyNCUyOVx1MDAyNnV0bV9tZWRpdW09ZW1haWxfYWN0aW9uXHUwMDI2dXRtX3NvdXJjZT1jdXN0b21lci5pb1x1MDAyNnV0bV90ZXJtPWY2YzYwNjAwZTZiYjAxZTdiYjAxIiwiaW50ZXJuYWwiOiJmNmM2MDYwMGU2YmIwMWU3YmIwMSIsImxpbmtfaWQiOjg5NDU2Mn0/5742a4957745f0d23ea47ff1a71117a17b1d4235e5cba11e67fbc9a8a2a7bab1>*that
> WBD might try to match not the package he’s losing but *Amazon’s*—a
> position previewed on Sunday by my partner *Bill Cohan*. Once the three
> deals are presented to Warner Discovery (the NBA still needs clarity on
> All-Star Weekend and a couple international and local issues, I’m told),
> Zaz & Co. will have five days to match—but it’s unclear what that even
> means. The packages awarded and the platforms offered look *very* different
> from the current deals—and the “matching rights” language is old and
> doesn’t contemplate the disparity of assets.
>
> What’s clear is the NBA no longer *wants* Turner. Comcast’s *Brian
> Roberts* is reportedly offering the prime real estate of two primetime
> games a week on NBC, which WBD can’t “match” because it doesn’t have a
> broadcast network. Nor can Zaslav likely “match” Amazon’s offer because he
> would never put all the games exclusively on his streamer, even if he could
> scrounge together the huge fee for a small selection of games. Zaz wants to
> upsell Max subscribers to watch some games, limiting their reach. Why would
> the NBA want that?
>
> Silver has been irked by Zaslav since his “We don’t have to have the NBA”
> comments back in 2022, a clear misstep. During the exclusive negotiation
> window, Disney’s *Bob Iger*and *Jimmy Pitaro* locked in a handshake deal
> while Zaz and his sports guy, *Luis Silberwasser*, whined about the cost,
> according to two sources familiar with the negotiation. Bloomberg *reported
> <https://email.puck.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>*
>  the
> disparity was just $200 million, a number that Warner Discovery
> shareholders might soon put on placards if they start picketing on Olive
> Avenue for Zaslav’s removal. Having bungled the negotiations, Zaz now wants
> to prevent the NBA from getting into business with Amazon? And if Silver
> says no, Warners might sue? That would be one of the all-time loser moves.
> (And remember, this is a company that threw finished movies in the garbage
> to write them off.)
>
> CNBC even noted that WBD might try to use the uncertainty over matching
> rights to extract a settlement to go away. I haven’t confirmed that, but if
> true, it suggests that Zaslav sees the writing on the wall and is looking
> for backup plans. This week’s sublicense of a few College Football Playoff
> games from ESPN suggests the same. It’s never a good sign when your marquee
> broadcaster, in this case *Charles Barkley*, compares your company to *Boone’s
> Farm
> <https://email.puck.news/e/c/eyJlbWFpbF9pZCI6ImRnVDJ4Z1lEQU9lN0FlYTdBUUdQcU04MXlSQnVScFRZUm4zNFJQRT0iLCJocmVmIjoiaHR0cHM6Ly93d3cuY25iYy5jb20vMjAyNC8wNS8yMy93YXJuZXItYnJvcy1kaXNjb3ZlcnktY29uc2lkZXJzLW1hdGNoaW5nLW5iYS1wYWNrYWdlLXNsYXRlZC1mb3ItYW1hem9uLmh0bWw_dXRtX2NhbXBhaWduPVdoYXQrSSUyN20rSGVhcmluZystK1NVQlNDUklCRVJTKyUyODUlMkYyMyUyRjI0JTI5XHUwMDI2dXRtX2NvbnRlbnQ9V2hhdCtJJTI3bStIZWFyaW5nKy0rU1VCU0NSSUJFUlMrJTI4NSUyRjYlMkYyNCUyOVx1MDAyNnV0bV9tZWRpdW09ZW1haWxfYWN0aW9uXHUwMDI2dXRtX3NvdXJjZT1jdXN0b21lci5pb1x1MDAyNnV0bV90ZXJtPWY2YzYwNjAwZTZiYjAxZTdiYjAxIiwiaW50ZXJuYWwiOiJmNmM2MDYwMGU2YmIwMWU3YmIwMSIsImxpbmtfaWQiOjg5NDU2Mn0/5742a4957745f0d23ea47ff1a71117a17b1d4235e5cba11e67fbc9a8a2a7bab1>*
> .
>
> Zaslav and Silberwasser could still match one of these deals, or they
> could somehow finagle a tiny fourth package to keep *some* NBA. But why
> would Silver allow that to happen? He’s got great deals at the finish line
> that will grow the game and serve his owners, his players, and his fans.
> It’s not like Zaslav is bringing him a platform or an audience he can’t get
> elsewhere. *Inside the NBA* can be reconstituted. And will Warner
> Discovery exist in 18 months? Just yesterday, former WarnerMedia C.E.O. *Jason
> Kilar* predicted that it won’t.
>
> Faced with these grim options, the right move here for Zaslav is to wish
> the NBA well, walk away, scream fiscal prudence, pray the shareholders
> understand, and invest some of those billions elsewhere in sports to keep
> the cable channels at least semi-viable. UFC, more baseball, whatever. The
> fact is, when the NBA decided it didn’t want Turner, the relationship was
> over. Zaz should admit it and move on”
>
> Sent from Gmail Mobile
>
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