John MIller, marketing chief at NBC for 25 years, apologizes in the current 
U.S. News for making people think that Trump was a great businessman in 
promoting "The Apprentice" and helping to make him well-known enough 
outside of Page Six readers to be where he is now:

https://www.usnews.com/opinion/articles/2024-10-16/we-created-a-tv-illusion-for-the-apprentice-but-the-real-trump-threatens-america

OK, Mark Burnett--your turn.

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