Seems like every company that's preparing to spin off part of its operations uses "SpinCo" as a placeholder for the name of the spun-off company. Way back in 2016 when I worked at Yahoo, SpinCo was going to be a holding company for their investments in Alibaba, the Chinese tech company. (The Yahoo corporation instead sold all their OTHER assets to Verizon, including the Yahoo name and trademarks, and changed their name to Altaba.)
More recently, in the merger plan for Kroger and Albertsons, SpinCo was going to be a company that owned the stores they were going to divest in order to get merger approval. (They later altered the plan to instead sell the stores to a grocery wholesaler named C&S, but it became moot when the merger effort was discontinued.) Those are just two examples I could think of off the top of my head - I know there have been others (but this is something that's hard to search for!). > On May 9, 2025, at 12:42 PM, PGage <[email protected]> wrote: > > I prefer SpinCo. > > Does this mean the cable news channel will still be called MSNBC even though > It is no longer part of either Microsoft or NBC? I always hated that name > MSNBC, and never liked it better as time went on. I had thought SpinCo > would’ve been an opportunity to come up with a new and better name. And the > rebranding opportunity might be a big help these days. > > Sent from Gmail Mobile > > > On Thu, 8 May 2025 at 12:41 PM Mark Jeffries <[email protected] > <mailto:[email protected]>> wrote: >> The dumping ground for Comcast's cable channels and websites (except Bravo), >> called tentatively Spinco, is now Versant, evoking strength and forward >> movement (yeah, that describes the cable business right now--not)--the >> company will be leaving 30 Rock within the next year, with MSNBC or whatever >> it's going to be called moving with it, CNBC is staying in Englewood Cliffs >> and both channels' Washington bureaus will move to another floor away from >> NBC News in the building they're in now: >> >> https://www.thewrap.com/comcast-spinoff-name-versant/ >> >> -- >> You received this message because you are subscribed to the Google Groups >> "TVorNotTV" group. >> To unsubscribe from this group and stop receiving emails from it, send an >> email to [email protected] >> <mailto:[email protected]>. >> To view this discussion visit >> https://groups.google.com/d/msgid/tvornottv/d548f4a2-9ab4-4338-b533-6e60dca3cd8cn%40googlegroups.com >> >> <https://groups.google.com/d/msgid/tvornottv/d548f4a2-9ab4-4338-b533-6e60dca3cd8cn%40googlegroups.com?utm_medium=email&utm_source=footer>. > > > -- > You received this message because you are subscribed to the Google Groups > "TVorNotTV" group. > To unsubscribe from this group and stop receiving emails from it, send an > email to [email protected] > <mailto:[email protected]>. > To view this discussion visit > https://groups.google.com/d/msgid/tvornottv/CAKGtkYKiWK_FiXZKsCw0wn0fkj-JwXmROsjg41JLPzJoiceG0w%40mail.gmail.com > > <https://groups.google.com/d/msgid/tvornottv/CAKGtkYKiWK_FiXZKsCw0wn0fkj-JwXmROsjg41JLPzJoiceG0w%40mail.gmail.com?utm_medium=email&utm_source=footer>. -- You received this message because you are subscribed to the Google Groups "TVorNotTV" group. To unsubscribe from this group and stop receiving emails from it, send an email to [email protected]. To view this discussion visit https://groups.google.com/d/msgid/tvornottv/BC857117-BE0B-44F3-883F-A2FD3642C9A0%40ellwanger.tv.
