Interestingly, the Hulu brand is getting a global rollout and will replace the largely unknown "Star" brand globally.
https://thewaltdisneycompany.com/hulu-global-brand-disney-plus/ I think Star was only really a brand in India, and Disney just used that globally, but it was never a standalone brand, and I'd be amazed if it had any recognition at all in places in the UK. A decidedly adult show like "Rivals" was always a "Disney+" show in the UK, rather than a "Star show on Disney+". At the end of the day, you have to market shows by telling people the streaming service they need to launch to watch them, not the sub-brand within that streaming service that you've put the show under. Adam On Sat, Aug 9, 2025 at 10:30 PM Jon Delfin <[email protected]> wrote: > also (sidebar) the Hulu stuff on Disney+ was Disneyfied -- at least for > the titles I've explored, Disney+ didn't offer > original-language-with-subtitles versions > > On Sat, Aug 9, 2025 at 11:44 AM Kevin M. <[email protected]> wrote: > >> Except Disney isn’t staking out its own territory. Wrestling isn’t its >> own territory. They are diluting their brand by trying to be generalists >> instead of specialists. It’s the same crappy decision-making that killed >> cable. >> >> Kevin M. (RPCV) >> >> >> On Sat, Aug 9, 2025 at 8:20 AM Tom Wolper <[email protected]> wrote: >> >>> Here’s a take from the business side of things. The short version is >>> that we are leaving the first era of streaming, where platforms would share >>> libraries and new services would take losses by charging a little bit of >>> money for lots and lots of content in order to build a subscriber base. In >>> the phase we are entering, each platform will stake out their own territory >>> and be less willing to incur losses. >>> >>> >>> https://slate.com/technology/2025/08/disney-plus-hulu-netflix-streaming-wars.html >>> >>> >>> On Fri, Aug 8, 2025 at 5:04 PM Chris Neuman <[email protected]> wrote: >>> >>>> Hulu has never been available in Canada, but for the most part anything >>>> on Hulu (esp those shows that weren't picked up for air by Canadian >>>> networks and gobbled into their standalone streaming) showed up here on >>>> Disney. The Bear, What We Do In the Shadows, etc. Hopefully this continues >>>> and it doesn't become impossible to (legally) obtain those shows. >>>> >>>> On Thu, Aug 7, 2025 at 10:16 AM Mark Jeffries <[email protected]> >>>> wrote: >>>> >>>>> And Hulu will become a worldwide trademark--Currently, the Hulu >>>>> originals are branded as "Star" everywhere else on Disney+. That will >>>>> change, although I suspect sooner or later Landgraf will want FX's >>>>> originals to be recognized worldwide as much as HBO and will ask for the >>>>> Hulu branding to be taken off. Remember that most FX originals are >>>>> streaming first and may not air on the FX linear channels at all (only the >>>>> first season of "The Bear" has been seen on FX, as a marathon before >>>>> season >>>>> 3 dropped on Hulu). >>>>> >>>>> Mark Jeffries >>>>> [email protected] >>>>> >>>>> >>>>> On Thu, Aug 7, 2025 at 2:05 AM Joe Hass <[email protected]> wrote: >>>>> >>>>>> The Hulu *app* is going away, not the service itself. You'll just >>>>>> only access it through a button on the Disney+, which is current today. >>>>>> And >>>>>> you'll still have to pay for it at an additional level. >>>>>> >>>>>> On Wed, Aug 6, 2025, 22:35 Kevin M. <[email protected]> wrote: >>>>>> >>>>>>> Hulu to merge with Disney next year >>>>>>> >>>>>>> >>>>>>> >>>>>>> https://variety.com/2025/digital/news/hulu-app-phased-out-disney-plus-fully-integrating-1236480450/ >>>>>>> >>>>>>> >>>>>>> >>>>>>> Kevin M. 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