Discovery was smart enough to realize that a) Puppy Bowl draws on its own 
and b) counter programming is a zero-sum game - Puppy Bowl airs hours 
before the Super Bowl kicks off.

The mid/late 90s saw a few attempts to counter-program - the aforementioned 
ILC episode and "WWF Halftime Heat" (featuring a taped "Empty Area" match 
w/ The Rock & Mick Foley for the WWF title) are the two that immediately 
come to mind, but as usual there's a list on the Wikimachine 
- 
https://en.wikipedia.org/wiki/Super_Bowl_counterprogramming#List_of_notable_Super_Bowl_halftime_counterprograms

On Thursday, October 9, 2025 at 9:39:51 PM UTC-4 David Bruggeman wrote:

> At least some credit, or blame, for that can go to In Living Colour.
>
> At this point, though, I think some streamer, whether it's one of the 
> services or somebody live on YouTube or Twitch, could try and do something 
> during the halftime show to boost their numbers.  Assuming they haven't 
> already.
>
> There's always Puppy Bowl.
>
> David
>
>
> On Thursday, October 9, 2025 at 05:04:41 PM PDT, Tom Wolper <
> [email protected]> wrote: 
>
>
> Counterprogramming the Super Bowl is a good way to get a zero rating.
>
> On Thu, Oct 9, 2025 at 7:10 PM 'Greg Diener' via TVorNotTV <
> [email protected]> wrote:
>
> NBC has the Super Bowl this season, not FOX, which had it last season.
>
> Greg
>
> On Thursday, October 9, 2025 at 6:33:23 PM UTC-4 Bob F wrote:
>
> No clues as to how or where; Turning Point is hardly in bed with 
> over-the-air TV, which would likely provide the most exposure... remember, 
> the most conversions from independent status of stations to affiliations 
> has historically been Fox, which has the game:
>
> https://variety.com/2025/tv/news/turning-point-usa-super-bowl-halftime-show-bad-bunny-1236544746/
>  (link)
> B
>
>
>

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