I've seen a few hints of the analytics product and know a fair number of people who do that sort of thing for a living. I think they're *not* obsessed with the past at all - their wet dream is very much like what Wieden and Kennedy and a whole host of partners did this summer in real time with Old Spice.

That's the future of Twitter / social media / advertising: teams of creative, legal, copy writers, production and analytics people huddled around control panels, analytics dashboards, video studios, phone banks, etc. It's a bit like mission control for a shuttle launch - only if something goes wrong do people look at the past. And mobile / iPad / "places" is going to make it even more real-time.
--
M. Edward (Ed) Borasky
http://borasky-research.net http://twitter.com/znmeb

"A mathematician is a device for turning coffee into theorems." - Paul Erdos


Quoting Adam Green <140...@gmail.com>:

Yes, but advertisers and sales people are obsessed with the past, and
they provide the dollars that will make Twitter grow. We'll see where
this leads Twitter. I bet they follow the money. Google did, and it
worked out OK. :)

On Mon, Nov 22, 2010 at 9:41 AM, Taylor Singletary
<taylorsinglet...@twitter.com> wrote:
I can't really speak much on the topic of the analytics tool. I can say that
you'll find most everything in Twitter is focused on real-time -- whether
it's search results, the tweets available for a given user timeline, or the
general structure and emphasis presented by our UI. There's not much on
Twitter that allows one to dwell on the past.
Taylor

On Mon, Nov 22, 2010 at 6:26 AM, Adam Green <140...@gmail.com> wrote:

Taylor, there has been much talk lately about the new Twitter
Analytics tool that would deliver historical data. Am I correct in
assuming that this is built on an internal API, and that this API will
be surfaced eventually for use by us developers?

On Mon, Nov 22, 2010 at 9:20 AM, Taylor Singletary
<taylorsinglet...@twitter.com> wrote:
> Hi James,
> You'll find that, in most cases, the data available for a trend is
> limited
> by the amount of data provided by the Search API. While this goes back
> around 10 days currently, there have been times when less was available.
> Some day we hope to provide more historical data.
> Taylor
>
> On Sat, Nov 20, 2010 at 1:24 PM, James Chivers <jchiv...@gmail.com>
> wrote:
>>
>> I'm trying to dig out some hourly trend data from the Twitter API
>> using the trends/daily call with the associated date that I'm looking
>> for, but I'm not able to go back in time more than ~10 days.
>>
>> Is there any way that I'm able to grab the hourly trend data given a
>> date > 10 days from the API?
>>
>> Thanks in advance,
>>
>> James
>>
>> --
>> Twitter developer documentation and resources:
>> http://dev.twitter.com/doc
>> API updates via Twitter: http://twitter.com/twitterapi
>> Issues/Enhancements Tracker:
>> http://code.google.com/p/twitter-api/issues/list
>> Change your membership to this group:
>> http://groups.google.com/group/twitter-development-talk
>
> --
> Twitter developer documentation and resources:
> http://dev.twitter.com/doc
> API updates via Twitter: http://twitter.com/twitterapi
> Issues/Enhancements Tracker:
> http://code.google.com/p/twitter-api/issues/list
> Change your membership to this group:
> http://groups.google.com/group/twitter-development-talk
>



--
Adam Green
Twitter API Consultant and Trainer
http://140dev.com
@140dev

--
Twitter developer documentation and resources: http://dev.twitter.com/doc
API updates via Twitter: http://twitter.com/twitterapi
Issues/Enhancements Tracker:
http://code.google.com/p/twitter-api/issues/list
Change your membership to this group:
http://groups.google.com/group/twitter-development-talk

--
Twitter developer documentation and resources: http://dev.twitter.com/doc
API updates via Twitter: http://twitter.com/twitterapi
Issues/Enhancements Tracker:
http://code.google.com/p/twitter-api/issues/list
Change your membership to this group:
http://groups.google.com/group/twitter-development-talk


--
Twitter developer documentation and resources: http://dev.twitter.com/doc
API updates via Twitter: http://twitter.com/twitterapi
Issues/Enhancements Tracker: http://code.google.com/p/twitter-api/issues/list
Change your membership to this group: http://groups.google.com/group/twitter-development-talk




--
Twitter developer documentation and resources: http://dev.twitter.com/doc
API updates via Twitter: http://twitter.com/twitterapi
Issues/Enhancements Tracker: http://code.google.com/p/twitter-api/issues/list
Change your membership to this group: 
http://groups.google.com/group/twitter-development-talk

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