Sry, the colored one (two colors) is better recognizeable.
I do agree.
Recognizability is just not the goal here - which seems to be the
premise of a lot of posts in this thread.
End goals are, from my point of view:
* Visually understructure the major product changes happening (basically
telling the world we're making new stuff)
* Strengthen the most essential markers of the TYPO3 visual identity
(name, logo shape, color, font, HCI of our products etc.)
* Simplify everyones ability to easily adhere to our CI
We have *lots* of brand equity to build upon. Which is pretty
magnificent. I'd argue we have more than enough of recognizability,
maybe even too much in some respects - what we need is a bit of newness.
Without losing our soul, our community or ability to write extremely
long posts about ourselves :-)
I also asked my designer :D:
I asked my cat too :D
"Where is the TYPO3 Logo" - He pointed at the two color version ;)
"Where is the second logo" - He search 20 secs an pointed to the new
one, with a scary smile ...
You could do comparisons like that for all logo changes that ever
happened in the world of visual symbolic differentiating markers -
everyone will obviously respond to what they've grown accostumed to. Our
brains are inherently lazy.
After some time, everyone will easily recognize the new aesthetics of
the shape, hopefully associating it to the general awesomeness of TYPO3
CMS, Neos, Flow and a smashing community.
Best,
Rasmus
Regards
Kay
Am 11.10.2012 12:28, schrieb amadeo Marketing& Design - Paul Garais:
Hi,
that is one of the issues caused by reducing the colors to one: no
contrast. Before there was a contrast between the orange and green color
and that resulted in a optical stronger logo.
What is the main reason – if any – for changing it?
Greets,
Paul
Am 11.10.2012 12:11, schrieb Philipp Gampe:
Hi Martin,
Martin Bless wrote:
Hi Rasmus& all,
please have look at this comparison:
https://www.dropbox.com/s/2de9ia225nu1wdj/logo-comparison-001.png
Here is another one. Just compare the favicons. Find the TYPO3 logo:
http://dl.dropbox.com/u/4879710/2012-10-11-Auswahl-001.png
One thing we see is that the logo needs to be much bigger than
before.
That is the result of the service used, but I think the old logo is much
more recognizable if scaled down (see the middle avatar image).
Best regards
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