Symeon,

I'm curious whether these companies are retail, manufacturing, services, or
???
I'm also curious whether their presence there is driven by you, or driven by
their business model?

Not knowing geographically where you are, please pardon my references to
U.S. retail stores. I'm not prone to visit Walmart or Best Buy because they
have a Facebook presence, or because they have coupons advertised there-in.
IF (and that is a big IF) they have the product I seek at a price I'm
willing to pay, I'll visit the store; I'm not a coupon/rebate shopper. I'm
not going to join Facebook or Twitter to follow the local news or television
personalities, Amazon, my favorite deodorant, my preferred shampoo, and the
like. I'm not planning on joining Facebook or Twitter to follow Rocket
Software or their staff.

Part of why I will not is due to my privacy and security concerns, and the
abuses taken by these sites. Sure, you can try to harden your presence
there, but, in the end, the appearance of control and hardening is weakened
by the site usage agreements they change next month. Vendors that I am
involved with have my E-mail address; I figure if there is something I need
to know, they'll tell me directly; if not, it will be posted on their web
site. I don't have the time to visit a half-dozen (or more) places to get
reliable and authoritative information regarding product news, staff
updates, information for a problem I'm trying to solve, and so-on. The more
places I have to look, the more time I have lost, and I question the
accuracy or relevancy of whatever I seek when I find it on a social site and
nowhere else.

So I'm interested in what is driving the socialization of the
commercialization process - is it a "fit" for all companies? Is it a fit for
those companies wanting name recognition, or in the retail space wanting to
attract more sales? What drove the companies with which you are involved go
the socialization route? Having done it for one of the companies, did you
drive it for the others? How do you gauge the success (or failure) of your
presence there? How did you balance the desire (may be need, but...) to be
on these web sites with the security and privacy concerns the company may
have had?

Bob Wyatt
-----Original Message-----
From: u2-users-boun...@listserver.u2ug.org
[mailto:u2-users-boun...@listserver.u2ug.org] On Behalf Of Symeon Breen
Sent: Saturday, March 16, 2013 6:31 AM
To: 'U2 Users List'
Subject: Re: [U2] Social Networks for MV

Every company I am involved in has a facebook/linkedin/twitter account and
we keep them updated regularly - it is essential in modern business
marketing to do this.

-----Original Message-----
From: u2-users-boun...@listserver.u2ug.org
[mailto:u2-users-boun...@listserver.u2ug.org] On Behalf Of Tony Gravagno
Sent: 15 March 2013 22:12
To: u2-users@listserver.u2ug.org
Subject: [U2] Social Networks for MV

I'm on a mini campaign to make more MV colleagues aware of the benefits of
using Twitter and other social media. Everyone is welcome to visit my blog
on the topic and to comment here or there.

http://Nebula-RnD.com/blog/tech/mv/2013/03/socialmv1.html

Tony Gravagno   
Nebula Research and Development         
TG@ remove.pleaseNebula-RnD.com         
Nebula R&D sells mv.NET and other Pick/MultiValue products      
worldwide, and provides related development services    
http://Nebula-RnD.com/blog      
Visit http://PickWiki.com! Contribute!          
http://Twitter.com/TonyGravagno         
http://groups.google.com/group/mvdbms   

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