Call for Workshop Papers
AdKDD 2022 in conjunction with The 28th ACM SIGKDD Conference on Knowledge Discovery and Data Mining (KDD 2022) Washington DC, August 14th-18th, 2022 http://www.adkdd.org Today, the average consumer spends ~8 hours a day across all devices interacting with online content almost entirely sponsored by advertisements. At over $360B global market size in 2022, online advertising has already surpassed traditional ads in global spend. Moreover, computational advertising in particular is perhaps the most visible and ubiquitous application of machine learning and one that interacts directly with consumers. When done right, ads help us enrich our lives and creep us out when done badly. Looking at the published literature over the last few years, many researchers might consider computational advertising as a mature field. Yet, the opposite is true. Computational advertising is evolving, however, from ads controlled by monolithic publishers and randomly rotating banner ads to highly personalized content experiences in news feeds on mobile devices and even on TV—all utilizing data amassed from petabytes of stored user data. Ads are far from done. The AdKDD workshops have had a lot of interest and success in the past years. A total of fifteen workshops have been organized every year since 2007, focusing on highlighting state-of-the-art advances in computational advertising. All the workshops were well attended, often with standing room only, and very well received both by the academic community and the advertising industry. We look forward to seeing you virtually or in-person to discuss the past, present, and future of computational advertising! Topics: The workshop focuses on three main aspects of computational advertising. Evolution of computational advertising: Online advertising has progressed beyond the notion of traditional desktop ads to ads that are native, social, mobile, and contextual. In tandem, the rise of new mechanisms, such as header bidding, complex ad exchanges, repeated auctions, ad blockers, viewability trackers, and others, challenge the traditional notions of advertising. There also continue to exist controversial issues in advertising such as privacy, security, fraud, ethics, and economic attribution. We invite papers that are focused on some of the above aspects. Large-scale and novel ad targeting: Recent advances in real-time, big data systems, and easier accessibility to different types of data make it possible to design more personalized and efficient ad targeting systems. We invite papers that advance the state-of-the-art in related areas of ad targeting. Deployed systems & battle scars: We particularly encourage papers that highlight experience in deploying real-time ad targeting systems, data and audience insights, as well as position papers on the future of online advertising. Submission Instructions: Following KDD conference tradition, reviews are single-blind, and author names and affiliations should be listed. Submitted papers will be assessed based on their novelty, technical quality, potential impact, insightfulness, depth, clarity, and reproducibility. For each accepted paper, at least one author must attend the workshop and present the paper. Submissions are limited to a total of six pages, including all content and references, must be in PDF format, and formatted according to the new Standard ACM Conference Proceedings Template. Additional information about formatting and style files is available here<http://www.acm.org/publications/proceedings-template>. All accepted papers will be eligible to be published in the ACM Digital Library and will be archived on the AdKDD website. Please note: All of the attendees need to register through the main conference of KDD. In addition, in line with earlier KDD workshops, we do not provide separate registration only for the workshop itself. Important Deadlines: Submission : May 26th, 2022 Decisions : June 19th, 2022 Camera-ready : June 26th, 2022 Video Submission: July 24, 2022 Workshop : August 15th, 2022 Best Paper Awards: We are happy to announce that we will award the best accepted papers for this year’s workshop. Details are to be disclosed shortly. Submission Website: https://easychair.org/conferences/?conf=adkdd2022 Program Committee Chairs: Abraham Bagherjeiran<https://www.linkedin.com/in/abagher> (eBay) Kuang-chih Lee<http://vision.ucsd.edu/~leekc/> (Alibaba) Kun Liu<https://www.linkedin.com/in/kunliu1> (Amazon) Kexin Xie<https://www.linkedin.com/in/kexinxie> (Salesforce) Linsey Pang<https://www.linkedin.com/in/linsey-pang-50590450> (Walmart Labs) Mihajlo Grbovic<https://www.linkedin.com/in/mihajlo-grbovic-a531b230> (AirBnB) Nemanja Djuric<https://djurikom.github.io/> (Aurora Innovation) Suju Rajan<https://www.linkedin.com/in/suju-rajan-9b56581> (Amazon) Vladan Radosavljevic<https://www.linkedin.com/in/vladan-radosavljevic-69244265/> (Spotify) Wei Liu<https://wei-research.github.io/> (University of Technology Sydney) For further questions please contact the organizers at organiz...@adkdd.org<mailto:organiz...@adkdd.org>.
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