Whether it's legal or not I would think the advertisements we make should focus on Ubuntu's strengths, not other's weaknesses.
Date: Sun, 5 Dec 2010 22:29:37 +0000 From: [email protected] To: [email protected] CC: [email protected] Subject: Re: [Ubuntu-advertising] Example - existing radio advert - Linux And that, my friends, is the trouble with this advert. I would suggest for reasons of simplicity, we simply don't name names. We can focus on an advert that does, but knowing full-well it'll be illegal in some countries, and in some that support it, could probably lead to legal action. On 5 December 2010 22:22, Lisandro Vaccaro <[email protected]> wrote: It depends on the country, in many places you can't name other brands. If the ad will be U.S only, or some country with similar law there is no problem with doing it, if the plan is to show it in other countries we'll have to mind what we say. It's ok to say, other OSs blablabla but if you explicitly name any brand you can get in trouble. 2010/12/5 alan c <[email protected]> I asked (helios) Did you get any legal or other grief from explicitly mentioning 'Microsoft'? The answer: 'No, we even advertised on a heavily MS-used program. We were purposely in-your-face to try to elicit a response. Of course, when you are telling the truth, it's hard for them to say much.' The voice is real afaik, and I have an email address to try if needed. I happen to really like the style and also the voice, although as I have said, not necessarily the content, and I think the contention can be a distraction, I think negative advertising can easily reflect badly on us. I think the reader is a professional voice over reader and wanted to remain anonymous - probably so he could continue getting work (!) Audio adverts have an advantage in that the content can easily be defined, and if facilities exist, it is relatively quick to produce. alan c On 05/12/10 14:55, Christopher Swift wrote: Well in the UK we are subjected to having Apple compare themselves to MS in every single way but I do not think that they use the term Microsoft specifically. This might be a direct route if we compare, to imply a competitor but not name them directly. However ASDA in the UK do name and compare against Tesco in their ads so it's an odd thing. Cofion gorau, Christopher Swift -- Sent from my Android On 5 Dec 2010 12:15, "[email protected]"<[email protected]> wrote: The reader may not be available...that voice is heavily artificial, and I suspect it's owner is nothing more then computer code. (If that is a real person, however, I would advise they go see a speech therapist) Preferred content for UK: For GOD'S SAKE DON'T USE A NON-NATIVE SPEAKER! Known little bug; if your going to advertise to me, and not do it in my country's wonderful accents, you deserve to HANG...or so, that's what many folks tell me... We could possibly also see a stronger success ratio without mentioning MS; people disgruntled with their computer would be more interested in Ubuntu then those who suffer just a general annoyance with it. Also, it's questionable if we can get away with using MS in an ad at all in the UK. It IS trademarked, after all... On 5 December 2010 11:47, alan c<[email protected]> wrote: On 05/12/10 11:28, Barry ... -- alan cocks Ubuntu user _______________________________________________ Mailing list: https://launchpad.net/~ubuntu-advertising Post to : [email protected] Unsubscribe : https://launchpad.net/~ubuntu-advertising More help : https://help.launchpad.net/ListHelp -- Lisandro H. Vaccaro _______________________________________________ Mailing list: https://launchpad.net/~ubuntu-advertising Post to : [email protected] Unsubscribe : https://launchpad.net/~ubuntu-advertising More help : https://help.launchpad.net/ListHelp -- -Danté Ashton Vi Veri Veniversum Vivus Vici Sent from Ubuntu _______________________________________________ Mailing list: https://launchpad.net/~ubuntu-advertising Post to : [email protected] Unsubscribe : https://launchpad.net/~ubuntu-advertising More help : https://help.launchpad.net/ListHelp
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