2010/12/6 [email protected] <[email protected]> > Ahhh, deja-vu :P > > > There are difficulties in working cross-culture adverts. > Yes, there are difficulties and psychological hacks. For instance; > > The 'royal purple' used by Canonical is considered...well..a 'luxury' > colour, often items of high price/high-quality have it as their packaging > material. > However, there is a subset of spain which use the same colour for their > bio-hazard bags. > > Likewise, in terms of hand signs, a 'two' (two fingers, palm facing you) is > the sign for 2 in America, in the UK, however, it is an offensive sign. > > Most global companies keep track of these little quirks of cultures, and > failing to do so can, of course, render an entire advertising campaign > useless. > > -Dante > > > > On 6 December 2010 19:32, alan c <[email protected]> wrote: > >> A recent comment here about aspects of adverts in different countries >> raised a nice point. The specific discussion was about legality, which >> changes for different countries. >> >> However, there are *many* more aspects which change with countries. >> For example, culture. >> >> Do global organisations use the *same* advert in different countries?? >> I am only really aware of one, the CocaCola advert 'I'd like to teach >> the World to sing....' which took the world by storm and even turned >> into a pop single. >> Now, if we could do something similar with Ubuntu...... (I wish) >> >> I believe that cultural differences may need to be taken into account >> to get the best from adverts. >> >> -- >> alan cocks >> Ubuntu user >> >> _______________________________________________ >> Mailing list: >> https://launchpad.net/~ubuntu-advertising<https://launchpad.net/%7Eubuntu-advertising> >> Post to : [email protected] >> Unsubscribe : >> https://launchpad.net/~ubuntu-advertising<https://launchpad.net/%7Eubuntu-advertising> >> More help : https://help.launchpad.net/ListHelp >> > > > > -- > > -Danté Ashton > > Vi Veri Veniversum Vivus Vici > > > Sent from Ubuntu > > > _______________________________________________ > Mailing list: https://launchpad.net/~ubuntu-advertising > Post to : [email protected] > Unsubscribe : https://launchpad.net/~ubuntu-advertising > More help : https://help.launchpad.net/ListHelp > > The easiest way to have a global friendly view / animation / persons / etc and have custom voice-over / texts for local use
I have worked in in TV and we encountered some weird global differences maybe it would be good to collect some of this and put it on a page of our site -- Met vriendelijke groeten, Keimpe de Jong
_______________________________________________ Mailing list: https://launchpad.net/~ubuntu-advertising Post to : [email protected] Unsubscribe : https://launchpad.net/~ubuntu-advertising More help : https://help.launchpad.net/ListHelp
