I agree, it's always good to have a theme, and I haven't heard a better one than this. Think of how each release of Ubuntu has a codename, this can be ours.....
with all due respect, Jason Odoom http://www.google.com/profiles/jasonodoom https://launchpad.net/~jasonodoom Sent from Ubuntu <http://www.ubuntu.com/desktop>. On Tue, Dec 7, 2010 at 8:30 PM, [email protected] <[email protected] > wrote: > > > On 8 December 2010 01:25, yitzchak schwarz <[email protected]> wrote: > >> Ubuntu is basically unknown to the public, so we need to think of this as >> introducing it to the public for the first time. As such, there is no need >> to tackle people's fears about Linux, because we can simply shove Linux >> under the carpet, the same way apple doesn't really talk about OSX being >> Unix except to people who care. The result is that we only talk about Ubuntu >> as a stad-alone operating system, not a "distro" or any such thing. Ubuntu >> is a product that is equivalent to Windows and Macintosh. That's the most >> people care about hearing, and also is the boundary of the discussion in >> which we are capable of shaping a brand-new image for a brand-new product, >> so it's convenient both for us and our target audience to shove Linux under >> the carpet. >> >> On Tue, Dec 7, 2010 at 5:45 AM, Barry Drake <[email protected]> wrote: >> >>> On Tue, 2010-12-07 at 01:54 +0100, Ubuntu Advertising wrote: >>> > >>> > We talked about it and decided that since both days had a good amount >>> > of votes, slightly more on Saturday, we are going to do both. >>> >>> Fairly high on the agenda is the item 'What do we want to achieve?' >>> >>> My opinion is that this is the most important item. Some of the >>> scripting ideas so far show that fear of an unknown, difficult probably >>> geeky thing is a prominent misconception. A vital outcome would be to >>> dispel fear. However, 'What do we need to achieve this outcome?' (also >>> from the agenda) is rather more difficult. >>> >>> I suggest that what we are going to be offering is - soundbytes. Maybe >>> the most practical aim is to stimulate curiosity, get the >>> viewer/listener sufficiently curious to log on to Ubuntu and let the >>> website do the rest. What the ad can't and won't do is tell the whole >>> story. A soundbyte can't do that. >>> >>> I'm assuming that the target audience is the ordinary person who uses a >>> computer regularly for ordinary things and would be interested and >>> curious if s/he is offered something that might improve their time at >>> the keyboard. That is the one thing that we can confidently offer, and >>> that's really all we need to offer in a soundbyte. >>> >>> I think back to when mobile phones were still quite novel. Orange ran a >>> campaign that said little more than 'The future's bright; the future's >>> Orange'. It made me curious. That was enough to get me into an Orange >>> shop asking questions, and soon all the engineers on the staff of the >>> company I was then running had an Orange phone in their pocket. >>> >>> Our Ubuntu 'shop' is the website. I want loads of ordinary folk to pay >>> a visit, and to this end there need to be a whole lot of personal >>> stories from ordinary folk in the form of video clips on the Ubuntu >>> web-site. The site at the moment caters mainly for folk who have some >>> idea as to why they are there in the first place: namely downloads, >>> information, support etc. The Ubuntu home-page needs to be a shop >>> window explaining to the unknowing what Ubuntu actually is and what it >>> does and those explanations need to come from ordinary computer users. >>> >>> Sorry to go on a bit .... >>> >>> Regards, Barry Drake. >>> >>> -- >>> Sent from my desktop using Ubuntu - the window-free environment >>> that gives me real fresh air. >>> >>> >>> _______________________________________________ >>> Mailing list: >>> https://launchpad.net/~ubuntu-advertising<https://launchpad.net/%7Eubuntu-advertising> >>> Post to : [email protected] >>> Unsubscribe : >>> https://launchpad.net/~ubuntu-advertising<https://launchpad.net/%7Eubuntu-advertising> >>> More help : https://help.launchpad.net/ListHelp >>> >> >> >> _______________________________________________ >> Mailing list: >> https://launchpad.net/~ubuntu-advertising<https://launchpad.net/%7Eubuntu-advertising> >> Post to : [email protected] >> Unsubscribe : >> https://launchpad.net/~ubuntu-advertising<https://launchpad.net/%7Eubuntu-advertising> >> More help : https://help.launchpad.net/ListHelp >> >> > > > This is actually something I wanted to talk to everyone about; > Now, 10.04, as you know, actually brought a decent duo of themes out; based > on the concept of light and darkness. I would like us to work on this theme; > We are Ubuntu, coming out of the darkness of obscurity and into the light of > the public eye. Light & Dark is a very powerful theme to play with, and I > cannot think of a better one, personally. > > -- > > -Danté Ashton > > Vi Veri Veniversum Vivus Vici > > > Sent from Ubuntu > > > _______________________________________________ > Mailing list: https://launchpad.net/~ubuntu-advertising > Post to : [email protected] > Unsubscribe : https://launchpad.net/~ubuntu-advertising > More help : https://help.launchpad.net/ListHelp > >
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