Here is my forum post, hope it will help the discussion here, too.

"
Didn't Mark Shuttleworth spoke about being more beautiful than Apple at OSCON 
2008? Don't we all want to fix bug #1?

The first impression of Ubuntu is THE MOST IMPORTANT PART of attracting
new users. Booting has to be more attractive than just plainly copying
Windows. The transition from Usplash to GDM has to be a nice fading, the
transition from GDM to Gnome has to be a nice fading. Not *BOOM* Black
to Brown and *BOOM*Brown to Orange *BOOM* to background...

And most of all: the WALLPAPER has to be attractive! A default Gnome screen of 
1280x1024 has to bars of both 24px, that leaves 1249280 pixels of wallpaper, if 
I did my math correct, that's 96.2% of the screen! When the wallpaper is as 
boring as this one, users will just say: "That looks really unprofesional, how 
can I trust this OS?"
"

-- 
New default Intrepid wallpaper is green
https://bugs.launchpad.net/bugs/276594
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