For the click-averse, this is the comment I made in dupe bug 356571:

---
On the more "popular" bugs, some users appear to be confused into thinking that 
they can unsubscribe either by sending mail to the bug with "unsubscribe" as 
the subject or message body.

How about we:

 a) let them
and
 b) minimise/hide those mails in the web UI
or
 c) Place an unsubscribe link at the bottom of bugmail. The existing rationale 
text is useful if you are familiar with Launchpad, but appears to fail to speak 
fully to some users.
---

I actually changed my thinking a little since I wrote that, I know think
a), b) and c) should all be done, at the very least c) should be done.
It needs to be an actual unsubscription link, not just a link to the
bug. People have become used to a unique link to unsubscribe them from
things.

-- 
Bug subscription wont accept unsubscribe command
https://bugs.launchpad.net/bugs/286193
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