@era:
> I note the inconsistent capitalization and use of passive / active voice etc. 
> Perhaps we should seek a consensus on how these should be unified.

Maybe the Gnome HIG for application tooltips should be applied here as
well?

Quoting 2.1.2 from 
http://library.gnome.org/devel/hig-book/stable/desktop-application-menu.html.en:
> Provide a tooltip for each Application menu item you add, following these 
> guidelines:
>    * Phrase the tooltip as an imperative verb, for example "design", "write" 
> or "check".
>    * Describe the most important tasks users can accomplish with your 
> application.
>    * While tooltips should not be verbose, they should be longer and more 
> descriptive than the item's name.
> Examples:
> Character Map Insert special characters into documents
> Memprof       Check your applications for memory leaks
> Same Gnome    Arrange long chains of similarly-colored balls to eliminate them
> Gnome Batalla Naval Client    Find and sink enemy ships in this networked 
> version of Battleship

-- 
Poor descriptions for some applications in Startup Programs window
https://bugs.launchpad.net/bugs/146918
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