Public bug reported:

Binary package hint: software-center

The install/uninstall and visit website buttons are at the bottom of the
page, after all the description. If the text spans longer than the
available space, the user will have to scroll down to see the buttons. I
think this layout has three problems:

1) New users can be confounded by not seeing immediately the install button.
2) Install button is further and may need additional action (scrolling) to 
reach.
3) Conceptually, this seems like the program is requiring you to read all the 
text before installing it.

When I read about a program in the internet and I look it up in Software
Center (most frequent user case for me), I don't need to read the
description (I already did), I want to install it immediately. The
install/uninstall button is the most important part of the whole UI. I
would expect it to be the most accessible one. Maybe a top placement
could be considered.

Using Ubuntu Software Store 1.0.2 in Karmic.

** Affects: software-center (Ubuntu)
     Importance: Undecided
         Status: New

** Description changed:

  Binary package hint: software-center
  
  The install/uninstall and visit website buttons are at the bottom of the
  page, after all the description. If the text spans longer than the
- available space, the user will have to scroll down to see the buttons.
- This layout has three problems:
+ available space, the user will have to scroll down to see the buttons. I
+ think this layout has three problems:
  
  1) New users can be confounded by not seeing immediately the install button.
  2) Install button is further and may need additional action (scrolling) to 
reach.
  3) Conceptually, this seems like the program is requiring you to read all the 
text before installing it.
  
  When I read about a program in the internet and I look it up in Software
  Center (most frequent user case for me), I don't need to read the
  description (I already did), I want to install it immediately. The
  install/uninstall button is the most important part of the whole UI. I
  would expect it to be the most accessible one. Maybe a top placement
  could be considered.
  
  Using Ubuntu Software Store 1.0.2 in Karmic.

-- 
In software item screen, install button is placed after the text description
https://bugs.launchpad.net/bugs/495679
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