The text is:
- "Canonical provides critical updates for Empathy Internet Messaging until 
October 2012." (Main)
- "Canonical does not provide updates for Adobe Reader 9. Some updates may be 
provided by the third party vendor." (Partner)
- "Canonical does not provide updates for Padre. Some updates may be provided 
by the Ubuntu community." (Universe, Multiverse, Restricted)

The use case for the text is a business person or IT manager considering
using a particular package, and wanting to know if there's someone
accountable to issue updates for problems with that package.

The MOTUs do great work, but they're not accountable in that way. So I
think the "may be provided" text is not just correct, but also
appropriately discouraging for that use case. It is also difficult for
vendors to get updates into Partner, so "may be provided" is probably
appropriate there too, though less so. Do you have other suggestions for
how we could word those?

Once the developer portal is publicly available, application developers
will be accountable for updates, and it will be easier for them to issue
updates. So we'll be able to say, positively, "Updates for this software
*are* provided by the vendor" or similar.

** Changed in: software-center (Ubuntu)
       Status: Invalid => New

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https://bugs.launchpad.net/bugs/789596

Title:
  "Canonical doesn't provide updates" is a scary message, especially for
  customers

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