Public bug reported:

The newly proposed icon for the 13.04 'Ubuntu Software Center' is an 'A'
with the horizontal part being depicted as a partially completed
progress bar. Keeping the title 'Ubuntu Software Center' doesn't connect
the 'A' icon to the application or its functionality. Unnecessary
branding also gets in the way of communicating the idea of a software
finder/installer.

Solution:

Change 'Ubuntu Software Center' to 'App Center' - change progress
bars/animation

The proposed icon will make sense only if the 'Ubuntu Software Center'
becomes just the 'App Center' (no need for branding to get in the way of
communicating the idea of a software finder/installer.)

The launcher panel progress bars which (in 12.10) appear overlaid on
icons of apps undergoing current installation are removed and a 'global
progress bar' is overlaid onto the 'App Center' icon indicating overall
progress. e.g. When installing multiple apps it indicates combined
installation progress.

During installation of apps the horizontal (static) 'progress bar' of
the 'A' in the mockup icon will appear to be animated with the overlaid
'global progress bar'.

An animation indicates completion of installation - the new app icon
coming out from the right-hand side of the 'App Center' icon.  It
appears to squeeze out of the progress bar and then slides down to its
new place on the launcher panel.

Our new icon now galvanizes the idea of what the 'Ubuntu Software
Center' - the 'App Center' - does. It installs apps.

** Affects: ubuntu
     Importance: Undecided
         Status: New


** Tags: icon raring

** Description changed:

- The newly proposed icon for the 'Ubuntu Software Center' is an 'A' with
- the horizontal part being depicted as a partially completed progress
- bar. Keeping the title 'Ubuntu Software Center' doesn't connect the 'A'
- icon to the application or its functionality. Unnecessary branding also
- gets in the way of communicating the idea of a software
+ The newly proposed icon for the 13.04 'Ubuntu Software Center' is an 'A'
+ with the horizontal part being depicted as a partially completed
+ progress bar. Keeping the title 'Ubuntu Software Center' doesn't connect
+ the 'A' icon to the application or its functionality. Unnecessary
+ branding also gets in the way of communicating the idea of a software
  finder/installer.
  
  Solution:
  
  Change 'Ubuntu Software Center' to 'App Center' - change progress
  bars/animation
  
  The proposed icon will make sense only if the 'Ubuntu Software Center'
  becomes just the 'App Center' (no need for branding to get in the way of
  communicating the idea of a software finder/installer.)
  
  The launcher panel progress bars which (in 12.10) appear overlaid on
  icons of apps undergoing current installation are removed and a 'global
  progress bar' is overlaid onto the 'App Center' icon indicating overall
  progress. e.g. When installing multiple apps it indicates combined
  installation progress.
  
  During installation of apps the horizontal (static) 'progress bar' of
  the 'A' in the mockup icon will appear to be animated with the overlaid
  'global progress bar'.
  
  An animation indicates completion of installation - the new app icon
  coming out from the right-hand side of the 'App Center' icon.  It
  appears to squeeze out of the progress bar and then slides down to its
  new place on the launcher panel.
  
  Our new icon now galvanizes the idea of what the 'Ubuntu Software
  Center' - the 'App Center' - does. It installs apps.

** Tags added: icon raring

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https://bugs.launchpad.net/bugs/1090836

Title:
  Newly proposed 'A' icon doesn't fit with 'Ubuntu Software Center' name

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