Giving this a bit more thought; I think that "Start Ubuntu" is still too
ambiguous and could scary people off. The whole idea of giving away
disks as a method of promoting Ubuntu is to get people to try it.  Then
just say "Try Ubuntu" if that is what you want them to do.

As far as looking "Commercial" is concerned, the link below addresses
that issue better then I can:

http://www.gnu.org/philosophy/words-to-avoid.html

Peace

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Boot-up option 'Start or install Ubuntu' scares new users
https://bugs.launchpad.net/bugs/109064
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