On Mon, 10 Jul 2006, Chris Kenyon wrote:
Greetings Chris,
> The campaign would seek to get both home and business users interested
> in Ubuntu.
The ones that immediately come to mind as being close to the current style
of marketing are:
a) 'Think Different' - Apple
b) 'United colors of' Benetton
Both give the opportunity for simple slogans, backed by powerful and
beautiful images and famous faces (there's already the Mandela video on the
LiveCD...)
'Freedom' is the easiest point to sell in that style, but for other people
the turn-on will be 'free (zero cost)', 'secure', 'virus free', 'with
Firefox as standard', 'faster', 'every six months', for other people, the
tagline is the amazing screensavers or the included wallpapers.
-Paul
--
High on a tall bridge, surrounded by noisy lorries. Bristol, GB
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