John Botscharow wrote: > I'm going to start a new thread here as the first step in creating a > marketing plab for the team: > > We need to define who we are and to define who we target. And all that > has to start with our BROAd mssion of Fixing Bug #1 > > Who we are: these are starting points I feel are essential. My comments > or questions are in brackets. Once we get this part clarified, it should > on the wiki page. I'll do if there is no one speifically assigned to do it. > > Comments? Suggestions? > > Marketing Team Mission Statement > > We are a group of Ubuntu users who have voluteered to help increase > Ubuntu's share of the operating system market through various methods > uncldung but not limited to the sharing of information, advocay, > education, and ??? > > We are a resource for other Ubuntu teams, especially the LoCos, and will > assist them in their efforts to recruit and inform. We respect the > autonomy of the LoCos to decide their own course of action and will > assis them in whatever way each LoCo feels is appropriate for them. > > Our target market is [this is the tricky one!] all individuals and > groups who use computers, with a special emphasis on Windows users. > [Since we are trying to break Microsoft's monopoly of the market, we > really should target their users] > > We will establish a liason with Canonical's marketng department to > coordinate our respective efforts and to facilitate the flow of > marketing informationbetween the Ubuntu communiy and Canonical. >
I like it John, yes. (typos accepted) The target market is - yes - windows users. There will be some people who are not yet computer users - total novices (includes the elderly, an interest of mine) and children as members of families generally, also as individuals and also as part of the education market, It would have included a two year old child I know, but it already has a ubuntu machine :-) Given that the LoCo teams may or may not be interested in advocay anyway, and if they are they will take a local view, they can take it or leave it from a choice of what this list offers. It all allows the locos to do their own thing, and does not restrict this list to take a judgment of any loco activity. If there are gloabal or very wide ranging issues then I expect us to have an informed approach for the issues, if not take a lead. If this list produces something which is good for local things near me, I would want to use it directly, or maybe adapt it for my local needs. The Ubuntu LoCo is not the only organisation around here (near me) which is active for advocacy. In fact the (my UK) LoCo is, I would say, a bit more into user support and discussion rather than advocacy, currently anyway. -- alan cocks Kubuntu user#10391 Linux user #360648 -- ubuntu-marketing mailing list ubuntu-marketing@lists.ubuntu.com Modify settings or unsubscribe at: https://lists.ubuntu.com/mailman/listinfo/ubuntu-marketing
