Hi everyone,
Recently there has been a flurry of discussion regarding the marketing
efforts in the Ubuntu community and how we can best manage and architect
those efforts. I would like propose a direction for how we should work -
this just a proposal, so feel free to discuss, debate and disagree if
needed, but I think it will provide a cohesive direction for us to work
from..
In the Ubuntu project there are three primary stakeholders in marketing:
* The Canonical Marketing Team - comprised of Gerry, Kat and
Larry, this team performs general purpose Ubuntu marketing as
well as marketing Canonical commercial services and agreements.
A very active team with a defined goal and direction.
* ubuntu-marketing - a community team there to spread the message
of Ubuntu to different demographics. Traditionally the team has
been mixed in terms of activity, often having long periods of
limited activity.
* LoCo Teams - individual localised user groups that advocate
Ubuntu to people and support local users. Many LoCo teams are
very active and do consistently good work.
In terms of community, we have typically focused very much on the
ubuntu-marketing team, and after the discussion at UDS I think we need
to spend our time better enabling and supporting LoCo teams in their
advocacy efforts - LoCo teams are out there right now, on the ground
doing excellent work, and there is a huge amount of opportunity for us
to help LoCo teams become more and more effective - this could include
sharing best practise, development of high quality materials,
community-wide campaigns and more.
I am by no means suggesting that the ubuntu-marketing team should be
dissolved, but I think it is a team looking to define its direction and
roadmap, with no clear leadership inside the team, and is as such,
struggling. In the LoCo community we have many leaders as well as the
new LoCo Council, and I think it could be wise for the ubuntu-marketing
team to focus on how we can better enable LoCo teams, so that when LoCo
teams are out there advocating Ubuntu, we as a project are making the
most of those opportunities.
I think we have a huge opportunity here to make our LoCo teams really
slick advocacy units, but helping to support them with this kind of
work. If we get this right, community marketing could offer a huge
contribution to Ubuntu. :)
Jono
--
Jono Bacon
Ubuntu Community Manager
jono(at)ubuntu(dot)com
www.ubuntu.com / www.jonobacon.org
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