Hello, Well, I really think that this reference will makes sense for readers/fan of H2G2 and no one else. It will not reach the mass market.
In fact, I think it could be interesting because we could have two messages : * one more "geekish" for the H2G2 fans with implicit references (include developers, binary notation & co) * one generic : no mention of the reference for generic Ubuntu release material On another level, even with no link to H2G2, I think that the 10.10.10 date is interesting by itself as it is clearly a particular one. But from a communication point of view, I'm not sure this is of interest as most of the media will certainly run at least one story about this particular date (10.10.10) and it will somehow dampen the impact of any press-release/event that will happen this exact same day (i.e.: media bandwidth will be used by some other messages). This being said, a marketing campaign can surf on this 10.10.10 wave but mixing messages is always ... tricky. Ben On Tue, May 11, 2010 at 8:10 AM, "Claudio Santibáñez S." <csant...@gestum.cl > wrote: > On Tue, 11 May 2010 10:30:05 +0100, Mark Shuttleworth <m...@ubuntu.com> > wrote: > > Hi folks > > > > As you may be aware we are thinking of releasing on 10.10.10 in a nod to > > the Hitch Hikers Guide to the Galaxy. I'd be interested to hear from you > > how you think such a move would be received by our core user base - > > whether there are enough fans who would be appreciative of the move to > > justify the complexity of jiggling the schedule now. > > > > Mark > > Hi, > > I had to research that was the reference to the Hitch Hikers Guide to the > Galaxy, at least the TV series was not known in our country, so I think the > nod would not be well interpreted by many core users. > > > -- > Claudio Santibáñez S. > > -- > ubuntu-marketing mailing list > ubuntu-marketing@lists.ubuntu.com > Modify settings or unsubscribe at: > https://lists.ubuntu.com/mailman/listinfo/ubuntu-marketing > -- Benoit des Ligneris Ph. D., CEO Revolution Linux http://www.rlnx.com/
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